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April 22, 2014



Last Call for IPDA 2014 Nominations


The deadline for submissions is Friday, April 25.   continue reading »

Cetaphil Launches New Campaign


The brand has launched its first fully integrated consumer marketing campaign.   continue reading »

Birchbox Partners with OHL


The beauty subscription company has a new logistics partner.   continue reading »

Maybelline Appoints Global Makeup Artist


A favorite of top photographers and fashion editors, Yadim is lauded for his innovative editorial work and bold runway looks.   continue reading »

April 21, 2014



Prestige Fragrance Segment on the Rise


Online and home shopping sales of U.S. prestige fragrance up double digits   continue reading »

Safeguard Sounds the Germ Alarm


P&G created a soap dispenser that alerts bathroom users to wash hands.   continue reading »

Prada Expands Candy Fragrance Lineup


The brand's new launch is Candy Florale.   continue reading »

Maybelline Names New Spokesperson


This model from London will appear in an upcoming campaign.   continue reading »

April 17, 2014



Beauty Packaging Panel Features Industry Experts


Speakers include key packaging execs from Lauder and LOreal   continue reading »

Dr Phil's Wife Robin McGraw Launches Beauty Brand


The new line will help raise money for women's organizations.   continue reading »


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