Editorial


  • Indies All Around Us

    Whether in the U.S. or on the other side of the world, locally or globally, established brands or start-ups, no one can deny that over the past few years, digital retail and the “Indie Invasion” have shaken up the entire beauty sphere and…
    Jamie Matusow, Editor-in-Chief 11.01.17

  • Fast, Faster Beauty

    With cosmetics’ consumers constantly on the lookout for new products, speed-to-market has become critical for brands that want to appease their present fans—and draw additional ones, especially among the Millennial crowd. And as always, i…
    Jamie Matusow, Editor-in-Chief 09.01.17

  • The ‘Ease of Use’ Factor

    A no-nonsense approach to packaging appears to be taking priority in the beauty world with brands and suppliers doing everything they can to ensure that components are well-designed and easy-to-use. Consumers are driving the movement as they continue…
    Jamie Matusow, Editor-in-Chief 07.26.17

  • Power Tools

    Writing this month’s feature on Applicators and Brushes (page 28) was somewhat of an eye-opener for me. In speaking with brands, suppliers and industry experts, I became even more aware of the power of these tools in capturing attention and inf…
    Jamie Matusow, Editor-in-Chief 06.05.17

  • Eco-friendly

    Power in Millennial Numbers

    Euromonitor International’s recently released research shows that premium beauty and personal care will outperform the mass segment for the second consecutive year, growing at nearly 6%. And the future looks increasingly premium, according to E…
    Jamie Matusow , Editor-in-Chief 05.01.17

  • Money is Flowing in New Year Beauty Deals

    Barely into the new year, and the buying/buyout trend continues. And Color Cosmetics are in the lead. At a CEW trend forecasting event in New York on January 31, Karen Grant, NPD Group’s global beauty analyst—and a member of Beauty Pac…
    Jamie Matusow, Editor 03.03.17

  • Another Beauty-full Year Ahead

    Happy New Year! As we embark on our 22nd year as the only vertical cosmetics, fragrance and personal care packaging magazine and online community in the industry, Beauty Packaging’s publisher Jay Gorga and I wanted to take a moment to thank our…
    Jamie Matusow, Editor-in-Chief 01.30.17

  • The ‘Silent Salesperson’ Speaks Out

    While packaging has long been referred to as the “silent salesperson” for engaging consumers’ interest in a product—especially in Fragrance—cartons, bottles, compacts and applicators are now “getting vocal.”…
    Jamie Matusow, Editor-in-Chief 12.05.16

  • Big Beauty Changes on the Horizon

    At the ADF&PCD conference in Manhattan, Henry Renella, Senior VP Global Package Development for The Estée Lauder Companies (and a member of Beauty Packaging’s Board of Advisors), commented on how the industry is changing very rapidly…
    Jamie Matusow, Editor-in-Chief 11.02.16

  • Beauty INFLUENCERS

    Indie brands continue to garner attention and attract consumers who are looking for new ideas and formulations in products from skin care to mascara. It seems like new options appear daily, and they’re commanding established brands to take noti…
    Jamie Matusow, Editor-in-Chief 09.09.16

  • Beauty Buyers: Be Aware

    Caveat Emptor is a Latin legal term that cautions buyers to beware of the goods or services they are purchasing, and to use caution in discerning quality and value.  This is especially important when choosing packaging for a cosmetic or fragranc…
    Jamie Matusow, Editor-in-Chief 07.26.16

  • Packaging Takes On Social Dimension

    One of last month’s stories in Beauty Packaging highlighted the role of Millennials in fostering new development and adoption of sustainable packaging and practices in the cosmetics and fragrance industry. One of this issue’s feature a…
    Jamie Matusow, Editor-in-Chief 06.01.16

  • Packaging with Millennials in Mind

    Happy Spring! It’s always a much anticipated time of year with warming temperatures and signs of regeneration in the natural world. With thoughts of the Earth, it’s also the season when Beauty Packaging takes an annual look at Environment…
    Jamie Matusow, Editor-in-Chief 04.28.16

  • Lifestyle Beauty

    Beauty, fashion, lifestyle and technology continue to merge, especially with the evolving and practical uses of digital technology, sensors and electronics. More and more beauty products are launching in small sizes, designed for easy, on-the-go a…
    Jamie Matusow, Editor-in-Chief 03.16.16

  • Beauty Is Off to a Bang in 2016

    Happy New Year! If you regarded 2015 as a whirlwind for beauty brands and packaging trends, 2016 promises to be more vibrant than ever. Seems like just when we think we have the market figured out, along comes a tidal change. Here are a few things we…
    Jamie Matusow, Editor-in-Chief 02.01.16

  • Standing Out from the Crowd

    Writing about innovative packaging in the beauty industry is one of my favorite topics. I’m always amazed at the depth to which brands—especially Prestige ones—go, to launch a product that is so visually or functionally appealing th…
    Jamie Matusow, Editor-in-Chief 12.07.15

  • Wide World of Beauty

    Thanks in large part to the Worldwide Web, the wide world of beauty has made great strides in broadening its horizons. This comes across clearly in this month’s story on the Top 20 Global Beauty Companies (please see page 46). As economic flux…
    Jamie Matusow, Editor-in-Chief 11.02.15

  • The Need for Speed and Desirability

    As I review the feature stories in this issue a final time before going to press, I am amazed once again at the ingenuity of both brands and suppliers in the cosmetics world.  Faced with beauty consumers who increasingly want it all—mor…
    Jamie Matusow, Editor-in-Chief 09.01.15

  • Finding the Right Suppliers

    Most everyone in the cosmetics, fragrance and personal care industry is familiar with the terms “The first moment of truth” and “The second moment of truth,” coined by Procter & Gamble about 20 years ago. At the time, t…
    Jamie Matusow, Editor-in-Chief 08.03.15

  • Devices

    Happy 20th Anniversary!

    Beauty Packaging celebrates its 20th year in 2015, and has come a long way since its initial launch as Cosmetic Packaging & Design—a supplement to our sister publication Happi. Since then, we have been proud to stand on our own as the only…
    Jamie Matusow, Editor 06.05.15