Former Unilever Exec To Strengthen Beauty at Mintel


Posted on October 3, 2013 @ 10:46 am



Mohamed Omer has been appointed as global personal care analyst at Mintel.

Omer will play a key role in strengthening Mintel’s global Beauty and Personal Care research, with a focus on hair care and oral hygiene.


Prior to joining Mintel, Mohamed was the technical development manager at Glenn Corp-Chicago, responsible for the growth and penetration of the targeted markets, and for the development and implementation of sales and marketing strategies.

He has also held the position of principal scientist at Unilever, specifically in the hair care division, creating consumer technical models and identifying strategic new product development targets for key brands.

Omer also held various senior positions for other industry leaders, such as Colgate-Palmolive, Reckitt Benckiser and Gojo.
 He holds an M.Sc. in Physical Chemistry from Iowa State University.

Fun Fact: Before entering the beauty and personal care industry, he worked at the New York Police Department crime lab as an expert on controlled substances.