recently conducted a nationwide survey, and found that although products sales and launches seem to be on the rise, many women aren't using that many different products, regularly.
Looking at women 18-25...
- 67% said they use 0-3 products in their morning hair and beauty routine.
- 20% said they use 4-7 products
- 10% said they use 8-12 products
Only 3 percent of young adult women use 12+ products in the morning.
The data varies by region and age. 75% of women in the West use just 0-3 products in the morning - and, are the most likely to go nail polish-free.
In the Northeast, triple the number of women use 8-12 products in the morning compared to the West and Midwest. And, four times more women in the Northeast use lipstick daily compared to the Midwest.
20% of 21-year-old women use 8-12 beauty products in the morning - but that number seems to decline as women age.
Just 5% of 24-year-old women use 8-12 products.
72 percent of 25-year-olds use only 0-3 products in the morning.