Ciara Joins Degree Do More Campaign


Posted on August 23, 2013 @ 08:58 am



Degree Women has teamed up with Grammy Award-winner, Ciara, for its DO:MORE campaign.
The singer has signed on to help encourage women nationwide to challenge themselves and pursue their passions.

Degree is providing an exclusive look into Ciara's journey to improve every day as a singer and dancer, which will be chronicled on the Degree Women Facebook page. Fans can "like" the brand at facebook.com/DegreeWomen and unlock video content from Ciara to enter for a chance to win prizes.

"We are so excited to be partnering with Ciara – as one of music's most active performers, she truly embodies the DO:MORE spirit that we try to ignite in our consumers," said Matthew McCarthy, senior marketing director, Unilever North America.

Degree Women is also an official sponsor of the 2013 MTV Video Music Awards, airing live from the Barclays Center in Brooklyn, NY on Sunday, August 25th, 9 pm ET/PT.

The brand will be providing fans with exclusive access backstage at the VMAs via MTV's "VMA All Access" multi-camera experience, which will be streaming live VMA.MTV.com and through the MTV App. Fans will get to experience ten different behind-the-scenes camera feeds -- including the popular audience reaction camera and a curated "MTV Cut."