has appointed Menlo Worldwide Logistics
to operate a comprehensive distribution network based on its multi-user hub in Eersel Netherlands, in order to better serve the brand's rapdily growing markets throughout western Europe.
Germany is currently NYX's largest market, but the brand chose Eersel due to its high level of connectivity from an international and pan-European perspective.
NYX, which is headquartered in Los Angeles, is currently the fastest-growing cosmetics company in the United States.
(Look for a Q&A with the brand's new creative director, Cristina Bartolucci, in the July/August issue
of Beauty Packaging
is the global logistics subsidiary of Con-way Inc. and is providing a full range of supply chain services to NYX, including transport management, pick-and-pack order fulfillment and distribution into both NYX's retail and e-commerce outlets.
NYX's CFO, Arash Khazei,
"Because of our scheduled expansion in the European market, we require a truly flexible partner that can be light on its feet when challenged to service new markets and to re-engineer a supply chain with minimum delay. In Menlo we recognized a logistics specialist that we believe has both a cultural fit with NYX when it comes to continuously improving process, and has a hands-on approach to solution provision."
Over the initial few months of working for NYX, Menlo has been supplying its market outlets inGermany,Sweden,Switzerland,France, the UK,Spain,Ireland,RussiaandDubai.
Menlo's Managing Director in Europe,Tony Gunn
"We are obviously set for a rapidly developing supply chain mix with NYX in the future. We believe that our reputation for proven continuous improvement will help us meet these challenges. We also hope that the service platform we establish for NYX will open doors for us in the personal care product sector of the market."