Coty Promotes Marketing Execs

Posted on June 25, 2013 @ 08:33 am

Coty has promoted two of its marketing executives - Stephen Mormoris (shown) will be appointed SVP Global Marketing American Fragrances, Coty Prestige; and Johanna Businelli will be SVP Marketing Color Cosmetics, Coty Beauty.

Mormoris will build strong pillars on brands such as Calvin Klein, Marc Jacobs and Balenciaga, as well as develop new luxury fashion/lifestyle brands that consolidate Coty's fragrance leadership in the world. He will also retain responsibility for scouting new partnerships in the fragrance arena as well as overviewing some strategic relationships with existing partners. Mormoris will report to Jean Mortier, president, Coty Prestige.

"Steve is a seasoned, top-notch marketer who has played a key role in Coty's success over the past 12 years," said Jean Mortier. "Thanks to his creativity, business sense and broad understanding of global market trends, he has built strong, enduring, consumer-relevant brands in cosmetics and fragrances. His appointment will further strengthen the global ambitions of our brands, as we continue to develop Coty as a dynamic worldwide beauty leader."

Businelli's role marks the first time Coty has had a senior marketing position fully dedicated to color cosmetics. The category has become the second-largest and fastest-growing segment in Coty.

Businelli has developed an extensive expertise in color focusing on the category throughout her career. She will ensure the expansion of Coty color portfolio, growing such brands as Astor, Rimmel, Sally Hansen, Manhattan and NYC. She will also lead, along with Chief Scientist Officer Ralph Macchio, the Coty Color Technology Innovation Council. Businelli will report to Renato Semerari, president, Coty Beauty.

"Johanna has already made her strong personal mark on the development of our business. With her avid enthusiasm and industry-leading expertise, she will make a great impact in color cosmetics, which has grown to become the second-largest segment for Coty," said Renato Semerari.

"The creation of this role demonstrates the importance of the color cosmetics sector to Coty," said Businelli. "And it is a very positive step for the future, allowing me to leverage my knowledge of the market and the consumer for color cosmetics across the company."