Enita Hires New Marketing Director for Beauty

Posted on May 16, 2013 @ 10:30 am

Entia Biosciences has hired Sabrina Jetton to spearhead the Company's product innovation, communications, and branding initiatives as Director of Marketing.

Jetton has been initially tasked with developing and leading the product innovation and branding strategy for the expanded GROH hair care and beauty line, which has been designed to work synergistically to supply the powerful nutrients from nature that our bodies genetically need for anti-aging and the health of our hair, skin, and nails. It will launch May 19th, at the Spring Symposium of Intercoiffure in Hollywood, Florida.

Jetton was formerly creative director at Ziba Design, where she was responsible for the establishment and growth of their beauty and grooming business unit. Her experience includes strategic product development, consumer insight and trend research, marketing, branding, digital media, packaging, and service design. She has directed a variety of branding and innovation programs for Olay, Dolce & Gabbana, Covergirl, Max Factor, DDF, Gdiapers, and Lucy.com.

Jetton commented: "People today have information at their fingertips and are becoming more educated and demanding when it comes to what they put on and in their bodies. This is a major global trend that is driving the health and beauty industries to provide more natural and scientifically validated alternatives to drugs and other chemicals."

She continued, "When I first learned about Entia's 100% USDA certified organic ingredients, biotechnology platform, and extensive patent portfolio, I knew immediately that I wanted to be a part of their team and help bring these important new products to market."

Photo: Linked In