The NPD Group says that heading into Mother's Day this year, prestige women’s fragrance dollar sales increased 8 percent in the U.S., while units were up 3 percent. The average price was also up 5 percent in the first quarter of 2013, compared to the same time period last year.
Women’s fragrances priced $100 and up grew almost 40 percent in sales. Premium priced fragrances now account for 22 percent of dollar sales, and have surpassed the sales of women’s fragrance gift sets under $100.
“Women are spending more on their fragrances than last year, treating themselves to something a little more special,” said Karen Grant, vice president and senior global industry analyst, The NPD Group, Inc. “Higher price points are driving the growth in sales,” said Grant.
She continued, “The focus is on investing in the primary product, rather than the perceived value of a gift set.”
However, gift sets also gained 9 percent in sales in the first quarter of 2013 compared to the same time period last year. Among the top 10 gift sets of Q1 2013 were three Mother’s Day offerings, each priced above the $80 average for sets.
Also- the top 3 women's fragrance brands for the first quarter of this year aren't new launches. They are, in order: Coco Mademoiselle; Light Blue; and Flowerbomb.
New launch sales in the first quarter of women’s fragrance reached $7.9 million, down 27% compared to Q1 2012, and the lowest level since 2009.