P&G announced it will donate $200,000 in P&G product to two Miami Hispanic charities, La Liga Contra el Cáncer
and the League of United Latin American Citizens (LULAC)
- Miami, as part of its sponsorship of Hispanicize 2013.
Hispanicize 2013 is now in its fourth year, and is the largest Miami-based Latino trends event that attracts newsmakers in social media, journalism, advertising, PR, film, music and innovation.
“While we’re here in Miami to engage hundreds of Hispanic bloggers and trendsetters at this important event, we want to ensure our presence helps deliver a meaningful impact in the everyday lives of Miami’s vibrant Hispanic community,” said Karen Schlosser, P&G's associate marketing director for North America Brand Operations.
The product donations will be used to provide needed goods and support to Miami-based residents served by these two organizations:
La Liga Contra el Cáncer
is a non-profit organization comprised of over 350 Florida physicians who volunteer their services to provide low to no-cost treatments and services to cancer patients - primarily Hispanics - with no financial resources or health insurance.
is headquartered in Washington, DC, and is the nation’s largest and oldest civil rights volunteer-based organization that empowers Hispanic Americans and builds strong Latino communities.