Mineral Fusion Launches at Ulta

Posted on March 25, 2013 @ 07:57 am

Mineral Fusion, a natural cosmetics brand, launched at Ulta Beauty this month. The line is available at 550 doors, as well as on Ulta Beauty's website.

"Mineral Fusion is known for offering an unrivaled assortment of natural, mineral-based skincare," says Janet Taake, Senior Vice President of Merchandising of Ulta, "which supports our ongoing commitment to provide our customers with superior solutions and innovative products that will enhance their beauty routines."

Mineral Fusion is an eco-friendly line based in Denver, CO. Its formulations don't contain gluten, parabens, SLS, phthalates, artificial colors or synthetic fragrances. The brand's brown and white packaging, shown, reflects this.

"We are ecstatic to be working with such a well-respected retail partner that provides a platform to reach a vast demographic of women," says Thomas Brown, president, Mineral Fusion.