Mary Kay Partners with Skindinavia

Posted on March 19, 2013 @ 08:56 am

Mary Kay has partnered with Skindinavia to launch a Makeup Finishing Spray - and it will last for 16 hours. The formula is exclusive to Mary Kay, and has been consumer-tested.

Modern women on the go have unique challenges in their roles today, and makeup shouldn’t be one of those challenges,” said Sheryl Adkins-Green, chief marketing officer, Mary Kay.

She continues, “The roles of women today include motherhood, career, personal development and community involvement. Women who need their makeup to stay from 9 to 5 and beyond were the inspiration behind our finishing spray. This product appeals to all women. From the one discovering makeup to the makeup fanatic, we all want that flawless look.”

Allen Goldman, president and CEO of Skindinavia, commented, "We are very excited to partner with Mary Kay....we know that Mary Kay's independent beauty consultants take their businesses very seriously. Entrusting the beauty secret of celebrity makeup artists to them is a great opportunity for us.”