Kao was named one of the "World's Most Ethical Companies" by Ethisphere Institute, for the seventh consecutive year. L'Oreal
have also made the list this year.
Kao, led by Michitaka Sawada, president and CEO, advocates integrity, according to the company, and contributes to preserving the environment. It has established "Kao Business Conduct Guidelines," which it conveys through various training programs on a global level.