The new China Glaze App, for iPhone, iPad and iPod touch users, offers features designed to engage nail polish fans.
The App's "Match a Color" feature allows users to tale a photo of anything, and then browse through the more than 300 different colors of nail polish China Glaze offers to find a matching color.
The "Try It On" feature allows users to see how the color looks on virtual nails that are similar in shape and length to their own.
There is also a "What's Haute" feature, as well as the ability to connect with the brand through its You Tube channel. More features are also in development, including a discussion board.