Suave Professionals has partnered with Nicole Richie and is sponsoring NBC's "Fashion Star" for the second year in a row.
Richie will report behind-the-scenes style and beauty secrets from the show, sharing them in the new "Suave Shine Suite" on Suave.com. The website will feature the latest trends, a hairstyle how-to guide with looks from 'Fashion Star,' and visitors can also enter a contest to win prizes.
"For over 70 years, Suave has focused on making beauty accessible to all women and we are continuing that commitment with the introduction of our new digital destination – the Suave Shine Suite," said David Rubin, vice president of marketing/Hair, Unilever U.S.
Rubin added: "This robust hub containing insider tips from industry experts and behind-the-scenes access from 'Fashion Star' Season 2 will make the latest beauty and style secrets available to everyone – especially when it comes to achieving gorgeous hair. Our continued relationship with the hit show celebrates exceptional trendsetting talent and spotlights the integral role Suave Professionals-styled hair plays in creating the overall look."