Rusk, the professional haircare brand, is an official sponsor of Nolcha Fashion Week, which showcases independent designers.
The Indie Designer Showcase, now in its sixth year, began February 11th and ends today. It is officially recognized by Mercedes-Benz and the New York City Economic Development Corporation as an official part of Fashion Week.
The Rusk team, led by Gerard Caruso, artistic director, will be using brand's high-performance hairstyling products and tools backstage to create runway looks in collaboration with the designers. Caruso will also create a signature RUSK look that will dominate one of the collective showings.
Heather Simmons, vice president, Rusk Marketing and Education, said: "We have a passionate team of haircare artists that share the same values of creativity and individuality that Nolcha does. We are so excited to return to Chelsea Piers for this truly inspired collaboration of the Rusk creative stylists and Nolcha's independent designers."