Kardashian Line Expands

Posted on February 1, 2013 @ 01:49 pm

Celebrity beauty licensing company Boldface Group has announced that more CVS pharmacies will be carrying the Kardashian sisters' cosmetic line, Khroma - it will be in 2,100 key doors in March 2013, following an initial limited launch in December 2012.

"We are proud to have CVS as a launch partner for the Kardashians' brand," stated Boldface's CEO, Nicole Ostoya, "and we look forward to providing whatever efforts are needed for maximum success.

The products are said to be developed with input from all three famous sisters - Kourtney, Kim and Khloe. The line includes mascaras, a long lasting moisturizing lipstick and wild honey flavored lip gloss. The packaging and formulations are meant to bring a luxury feel to the mass customer, according to the brand.

A palette from the line is shown, and it's called "Kardazzle."

Kim Khardashian is also getting ready for another big launch later this year - her sixth fragrance, Pure Honey.