Serge Jureidini, president of Lancome's U.S business since May 2008, plans to leave L'Oreal USA. It is being reported that he will become CEO of Arcade Marketing.
Jureidini first joined L'Oreal Group in 1992, as a sales manager for its luxury products division. He has been working with Lancome since 1997, starting in travel retail. He was named general manager for Giorgio Armani in the U.S. in 2000, and was named president of the designer fragrance division in 2006.