Nivea Recruits Celebs for Kiss of the Year

Posted on October 18, 2012 @ 10:24 am

Nivea's Kiss of the Year contest begins today. The brand is searching for one couple to celebrate New Year's in Times Square, alongside Nivea's brand ambassadors Mario Lopez and Courtney Mazza. The brand is asking its Facebook fans to share a compelling love story to enter the contest, from now through November 7th.

Three couples will be chosen by a panel of celebrity judges by November 25th, and then the public will have three weeks to vote to choose the winner. The winning couple will ring in 2013 in Times Square on Nivea's Kiss stage and attend an after-party with celebs at the Hard Rock Cafe. They will also be guests on the Wendy Williams show, and will be featured in US magazine.

This is Nivea's fifth year as part of New York City's New Year's Eve festivities. Magnus Jonsson, vice president, marketing, at Beiersdorf, said: "We are excited, once again, to be the official sponsor of the Times Square Alliance New Year's Eve Celebration where we'll help millions of people in Times Square and around the globe make that all-important New Year's kiss better as the clock strikes midnight."