Kardashians Go to CVS

Posted on September 4, 2012 @ 07:40 am

"Khroma Beauty by Kourtney, Kim and Khloe Kardashian" will hit CVS stores in late December, 2012. Boldface Group, Inc., a Nevada licensing corporation announced its partnership with CVS Caremark to launch the Company's initial brand Khroma Beauty. CVS will feature an exclusive first look of Khroma Beauty's core collection in over 2,000 stores. Shoppers will be able to purchase their favorite Kardashian beauty looks such as Au Naturel Nude Lip sets, Intimate Spotlight Highlighter, and Honey Sticks Lip Gloss. Each product was designed with Kourtney's, Kim's and Khloe's direction. Khroma Beauty is scheduled to make its official debut in January 2013 on the heels of its initial limited edition Holiday Collection anticipated to begin in late November, 2012 at CVS, Ulta Beauty, Sears, K-Mart, Fred Meyer, Duane Reade, HEB, Meijer, Burlington, Harmon, and other stores nationally. An international launch is planned in early 2013.