Celebrating a decade in Las Vegas, Cosmoprof North America saw its highest attendance and participation yet with this year’s show. The event, which was held at the Mandalay Bay Convention Center from July 22 – 24, featured 856 exhibiting companies to a sold out show floor along with over 25,000 attendees representing a 9% increase to the year before that included importers, distributors, manufactures, and global beauty leaders. As in past years, CPNA attracted many new and innovative brands in addition to industry leaders. Highlights of the show included The International Buyer Program, International Country Pavilions, and Discover Beauty, a CPNA initiative that assisted emerging brands in finding the appropriate retail market. The new initiative Spotlights, part of the Discover Beauty program, proved popular. This new exhibit space offered smaller companies the opportunity to showcase their products at CPNA. With 19 brands in the program, Spotlights buzzed with activity throughout the three days of the show. A CPNA show review in an upcoming issue of Beauty Packaging
will provide show highlights.