Hit HBO Show Gets Fragrance Line


Posted on July 3, 2012 @ 09:37 am



HBO Global Licensing will launch Forsaken, a collection of beauty products inspired by its Emmy and Golden Globe winning hit series True Blood. HBO aligned with Forsaken LLC, a specialty licensing partnership created by Multi Media Exposure and Virtue Development, to create a luxury collection which includes: the Forsaken signature fragrance created by Givaudan; beauty products from Deborah Lippmann and home fragrance products from D.L. & Co. A first for HBO, the line will launch exclusively on HSN, HSN.com and via HSN mobile beginning on August 9, 2012, in conjunction with the show's fifth season. The collection will be available at the HBO Shop in September and will follow with worldwide distribution at specialty retailers late 2012. Forsaken comes in an Eau de Parfum, a body cream and shimmering body veil powder. Givaudan developed Forsaken with a blend of light and dark notes. Pulpy fruits paired with crisp pear notes are followed by mid notes of night blooming jasmine, also fittingly known as Queen of the Night. The scent closes with the dark muskiness of amber and patchouli. In addition, The Forsaken fragrance will be incorporated into a nail lacquer developed by celebrity manicurist, Deborah Lippmann. The lacquer that carries the fragrance is entitled "Let It Bleed" and is part of a combination set with a coordinating lipstick – Lippmann's first ever -- called "Bite Me." Lippmann also created two additional sets for the collection: "Sookie Sookie" featuring full-size "Human Nature," "Fairydust" and "Bad Things;" and a trio of minis including "Strange Love," "New Flesh" and "Bad Blood." Rounding out the collection is a specialty line of home products from high-end home fragrance company D. L. & Co., which includes luxury candles and diffusers with the Forsaken scent developed by Givaudan.