La Roche-Posay recently introduced Dermatologist By Your Side, a service provided by the company to help educate consumers on what’s best for their skin via unbiased advice, tips and solutions provided by board-certified dermatologists. In addition to steering the consumer toward visiting the dermatologist, Dermatologist By Your Side brings the dermatologist to the consumer. The program is designed to provide information to the consumer in order to choose the right products for their skin, as well as help them to adopt healthy behaviors to help improve the quality of their skin. The program will include digital (online, including social media platforms such as Facebook and YouTube), in-store (on-shelf in drugstores) and at public health awareness programs (including SOS – Save Our Skin and Play Safe in the Sun skin check events nationwide).
The program will address a different topic each month via a series of 30-second-to-one-minute videos designed to answer consumers’ frequently asked questions about skin and skincare.Two dermatologists, Dr. Kavita Mariwalla and Dr. Shirley Chi, who helped develop and appear in the informational videos, offer solutions to each problem. Initial topics include acne, sensitive skin/rosacea, photoprotection and aging/pigmentation. In addition, there will be live monthly online chats with the dermatologists and other informational tools for consumers.