Unilever Promotes Positive Role Models


Posted on June 7, 2012 @ 08:40 am



Dove is highlighting real women across the country who are positively influencing young girls’ lives by launching a new national program that celebrates inspirational real women. The program, which includes social media activities, is designed to help girls recognize role models in their own lives and supports the brand’s commitment to inspiring all women and girls to reach their full potential.

The Unilever brand will introduce four "remarkable" women on Saturday, June 9, at “Girl Scouts Rock the Mall” in Washington, D.C. The event celebrates the 100th anniversary of Girl Scouts of the U.S.A. Actress, recording artist, and song writer Mandy Moore joins Dove to introduce the women:

•Toni Blackman – a musician became the first Hip Hop Cultural Envoy to travel with the U.S. State Department to help girls and women in war-affected countries find their voice through music.

•Jane Chen – creator of a incubator for vulnerable babies in developing countries, is committed to inspiring girls to become more involved in science.

•Melanie Matchett-Wood – a mathematician, who at age 16 was the first American girl to make the U.S. International Mathematical Olympiad Team.

•Lydia Villa-Komaroff – a molecular biologist, Lydia is one of the first Latina women to hold a Ph.D. from the Massachusetts Institute of Technology (MIT). Lydia is the founder of an organization that helpsLatinos enter the field of science.