In addition to its recent contemporary package redesign
, AmLactin Alpha-Hydroxy Skin Care, has selected twelve-time Olympic medalist and best-selling author, Dara Torres, as its first brand ambassador. The 44-year-old Olympic athlete and mother will help launch the "Ultra Skin Performance" campaign, which is devoted to educating women of all ages about the internal and external elements that contribute to dry skin. The campaign also features insights from Torres and New York Cosmetic Dermatologist and author, Dr. Doris Day. Together they will share "The Fundamentals of Fit Skin" to help women with dry skin strive to look and feel their best at every life stage. The "Ultra Skin Performance" campaign will include a series of video blogs entitled 'Smooth Talk,' hosted by Dr. Day on www.littleredbumps.com, AmLactin's website. The brand also plans to host Twitter chats with Dara and Dr. Day throughout the year.
"Dara is an intense performer with great strength and timeless beauty," said Mark Evenstad, president and CEO, Upsher-Smith Laboratories, Inc. "Her remarkable accomplishments as an athlete and her devotion as a mother are inspirational and will help AmLactin turn up the volume about the benefits of integrating our line into a daily skin care regimen, especially for those with dry skin challenges."
"I have been swimming since I was a little girl and spend 20-30 hours a week training, so I have been challenged with helping my skin fight many elements over the years," said Dara Torres. "The 'Ultra Skin Performance' campaign will give me the opportunity to discuss my pillars of success and, hopefully, will help to educate women about how to get their skin to look and feel its best."