Shiseido to Release Tokyo Sky Tree Scent


Posted on February 17, 2012 @ 08:20 am



Shiseido Co., Ltd. will release its fragrance Tokyo Sky Tree Parfum in collaboration with Tobu Tower Sky Tree Co., Ltd., to mark the completion of Tokyo Sky Tree, a communications and sightseeing tower with the tallest free-standing steel structure in the world, on May 22, 2012. The fragrance, which will be launched on the same day, will be sold in a limited quantity of 634 units in connection with the tower’s height of 634 meters. The concept of the product is to integrate the two contrasting elements of “nostalgia and modern” based on the theme of “Revering the past to create the future.” The fragrance is based on a floral green aroma, finishing with an elegant and Japanese modern aroma. It is a well-balanced harmonious blend that evokes a nostalgic, calm feeling while providing a refreshing and uplifting feeling that conjures hopes and wishes for the future, according to the company.

The fragrance composition includes Japanese cedar, green tea, ginger, kumquat, Japanese plum, iris, soapwort, rose, Japanese yew, frankincense, and pink pepper. The stopper of the bottle is reminiscent of the symbolic shape of the top part of Tokyo Sky Tree while the elaborate cut of the bottle itself features a classic perfume bottle shape finished with a Japanese traditional faceting technique. The fine faceted pattern denotes a Japanese traditional “hemp leaf” pattern. The abstract pattern design of the outer package depicts the steel frame of Tokyo Sky Tree. The design is meant to expresses an image of people and the surrounding town, which come together centered around the tower. Each bottle is engraved with a serial number, making this a one-of-a-kind, commemorative fragrance.