Wet n Wild has selected pop star Fergie as its Global Beauty Ambassador beginning in 2012. wet n wild and Fergie will kick off a multi-year worldwide campaign that "empowers women to approach beauty in a fearless, hip yet economically-savvy way.” In addition to promoting wet n wild products via promotional materials, planograms and events which will feature Fergie, the brand will introduce Fergie signature lines by wet n wild, exclusive collections that will be a reflection of the singer’s rock-star glam style.
“I’m truly excited to be the global beauty ambassador for wet n wild,” said Fergie in a statement to the press. “The brand delivers amazing palettes, unquestionable quality and is incredibly affordable. It’s a beauty trifecta that I’m proud to be involved with.”
Bill George, president and chief operating officer of Markwins Beauty Products, parent company of wet n wild, added: “We really value the fact that our customers return to our products time and time again. We are already the fastest growing top 10 cosmetics company in America, and with Fergie as our Global Ambassador we believe we will inspire even more women to select wet n wild as their cosmetic brand of choice. The possibilities of what we can accomplish together are endless.”