justBOBBI concept shops will be showcased at select Lord & Taylor stores, including the New York City flagship, Bobbi's hometown of Oak Brook IL, Garden City NY, Stamford CT, Westchester NY, and lordandtaylor.com. The shops will feature merchandise ranging from wellness and beauty products to apparel and accessories that reflect Brown's unique aesthetic and holistic lifestyle.
"I'm thrilled to partner with a store as iconic as Lord & Taylor as I embark on this new chapter with justBOBBI," said Brown. "It's the perfect opportunity to share my insight, knowledge and passion with consumers and help revolutionize the way we experience beauty and wellness."
Liz Rodbell, President of Lord & Taylor, adds, "Bobbi is an iconic woman, entrepreneur and friend and we are excited to partner with her as we continue our strategy to innovate and differentiate ourselves as a retailer."
The justBOBBI shops will be updated monthly with on-trend seasonal items personally selected by Brown, who will also produce exclusive digital content with the retailer each week, giving customers further access to her personality and lifestyle.
Livestreams and videos will live on Lord & Taylor social channels and Just Bobbi's networks, beginning April 21st. A series of media and consumer events are scheduled to celebrate the launch in coming weeks.