The brand has also recruited YouTube personality Remi Cruz as the face of the campaign, to help educate America's youth about the importance of recycling beauty product #empties. According to the Cone Communications' Recycling in the Home Survey, Nearly half of Americans do not recycle their beauty and personal care products.
Remi Cruz (shown above) is known on YouTube for her popular channels MissRemiAshten and RemLife. She will star in a public service announcement about recycling her own beauty products.
"Rinse, Recycle, Repeat combines my three favorite things: beauty products, creativity and most importantly, doing my part to help the environment," Cruz said. "I'm excited to be a part of this campaign, and ready to show young people that there is a fun and easy way to make an impact."
Garnier hopes that this campaign will be able to divert a total of 10 million #empties from landfills by the end of 2017.
"We're excited to show young people the positive impact they can make on the planet and their community, simply by recycling their empties from the bathroom," said Aria Finger, CEO at DoSomething.org. "We're proud to be working with Garnier, a brand that continuously demonstrates its commitment to sustainable beauty, to give these products new purpose."
See the public service announcement by Remi Cruz below.