Breaking News

John Frieda Partners with iHeartMedia

April 13, 2017

The brand recruits platinum-selling country artist Cam for new campaign.

John Frieda Hair Care is partnering with iHeartMedia, to recruit the platinum-selling country artist, Cam. Cam will
be the newest member of the "Your Hair Talks, Make A Statement" campaign.

Launched in February with platinum-selling singer Tinashe – another notable artist known for her bold, self-expressive style – the Your Hair Talks, Make A Statement campaign encourages women to show off their statement-making looks, and has built a community of empowered and self-assured females who all have something to say – starting with their hair.

"I love being a part of the Your Hair Talks, Make A Statement campaign. There are so many women and girls that will see this and get psyched about their curly hair," Cam says. "Be yourself, be unapologetic, the world needs you to be you."

"Cam is perfect for the new campaign and we're thrilled to have her," says Heather Warnke, Director of Marketing, Kao USA Inc. "From her striking, blonde curls to her unique and outgoing personality, she's an amazing addition to our community of women and will inspire them all with her fun and distinctive hair story."

In collaboration with iHeartMedia, John Frieda Hair Care will create exclusive content available on iHeartRadio's social platforms and digitally on its official YouTube page encouraging fans to become a part of the Your Hair Talks, Make A Statement community.

Fans can share their own hair story on social media using the hashtag #YourHairTalksmakeastatement.

Related Markets:

Related Components:

Related Materials:

Related Solutions: