10.30.14
HSN will be featuring Tyra Banks’ new cosmetics collection during the network’s first “live cosmetics extravaganza.”
There will be a sneek peek at what’s to come on November 6th, beginning at 7 p.m. (EST). Then on November 7th, at 10 pm, the live 2-hour ‘beauty experience’ show will air - Tyra's Makeup Fierce Up, which Banks calls Beautytainment.
The show will fetaure an edgy and glam set design, with state-of-the-art digital displays, dramatic lighting, and, of course, a fierce runway.
Throughout the show, Banks will unveil the story of TYRA beauty through live 'TYovers,' makeovers Tyra style, which will physically transform members of the studio audience, and makeup tutorials from Banks' alter ego 'Miss TyTy.'
There will also be elaborate costume changes, and a performance by the new Motown artist, STORi, singing the TYRA beauty anthem BOOTYful.
Anne Martin-Vachon, Chief Merchandising Officer for HSN, commented:
“We are thrilled to welcome Tyra Banks to HSN and can't wait to introduce our customers to this amazing new world of ‘Beautytainment’. We know how to build brands and provide the perfect environment for talented entrepreneurs like Tyra to bring their bold ideas to life.”
Banks added, "The desire to make women look and feel more beautiful than they ever thought possible and my obsession with putting on a great show fuels me. I am beyond excited to have collaborated with HSN to create such a groundbreaking live cosmetics experience. I can't wait to Beautytain you!"
See more about Tyra Banks' NEW COSMETICS LINE here.
There will be a sneek peek at what’s to come on November 6th, beginning at 7 p.m. (EST). Then on November 7th, at 10 pm, the live 2-hour ‘beauty experience’ show will air - Tyra's Makeup Fierce Up, which Banks calls Beautytainment.
The show will fetaure an edgy and glam set design, with state-of-the-art digital displays, dramatic lighting, and, of course, a fierce runway.
Throughout the show, Banks will unveil the story of TYRA beauty through live 'TYovers,' makeovers Tyra style, which will physically transform members of the studio audience, and makeup tutorials from Banks' alter ego 'Miss TyTy.'
There will also be elaborate costume changes, and a performance by the new Motown artist, STORi, singing the TYRA beauty anthem BOOTYful.
Anne Martin-Vachon, Chief Merchandising Officer for HSN, commented:
“We are thrilled to welcome Tyra Banks to HSN and can't wait to introduce our customers to this amazing new world of ‘Beautytainment’. We know how to build brands and provide the perfect environment for talented entrepreneurs like Tyra to bring their bold ideas to life.”
Banks added, "The desire to make women look and feel more beautiful than they ever thought possible and my obsession with putting on a great show fuels me. I am beyond excited to have collaborated with HSN to create such a groundbreaking live cosmetics experience. I can't wait to Beautytain you!"
See more about Tyra Banks' NEW COSMETICS LINE here.