10.03.14
Tyra Banks, one of the original supermodels, who has since become a television producer and host when she created the reality series, America's Next Top Model, can now add 'makeup mogul' to her resume. She has launched her own cosmetics line, Tyra Beauty.
"It's not just a cosmetics line; it's a cosmetics experience," said Banks. She continued to explain, "Without makeup, I would have never been a supermodel. I don't wake up with naturally sculpted cheekbones—I paint them on! I believe makeup is the great beauty equalizer," says Banks.
Banks says Tyra Beauty gives real women the tools they need to transform their look, and there are plenty of instructional tips and tricks on her website.
And the packaging? Glitzy gold and silver packages look super-model-worthy - and unique. The Tyra Beauty logo looks cool - like it's scribbled on, with a marker. Many of the stylish packages are also very user-friendly packages, like twist-up sticks.
The cosmetic products are divided into these 3 categories:
The brand has been in development for four years. It's availble at tyra.com.
"It's not just a cosmetics line; it's a cosmetics experience," said Banks. She continued to explain, "Without makeup, I would have never been a supermodel. I don't wake up with naturally sculpted cheekbones—I paint them on! I believe makeup is the great beauty equalizer," says Banks.
Banks says Tyra Beauty gives real women the tools they need to transform their look, and there are plenty of instructional tips and tricks on her website.
And the packaging? Glitzy gold and silver packages look super-model-worthy - and unique. The Tyra Beauty logo looks cool - like it's scribbled on, with a marker. Many of the stylish packages are also very user-friendly packages, like twist-up sticks.
The cosmetic products are divided into these 3 categories:
- Tyover, easy-to-use products in stick packaging;
- Smize, products designed to help you "smile with your eyes" - a word Banks trademarked;
- It Factory, a mix of runway-inspired cosmetics infused with unique textures and formulas.
The brand has been in development for four years. It's availble at tyra.com.