Brivaplast’s new "Virtuality" Collection combines metallic and holographic designs made with an AI generated model—and the range was on display at Cosmoprof North America Miami.
 
The collection includes an easy-to-use flocked applicator, with a large dimension and curved shape that combines two large application surfaces for oversized formula loading. 
 
The mascara brush is made with "B Brivaplast," an exclusive fiber shape. This fiber's "b” design creates a reservoir along the entire single filament, which allows the user to load more formula. Its design ensures an extremely precise application. "It is ideal for all formulas that need to be applied accurately," the company says. 
 
The lip applicator features mirrored cuts on each side. This design makes it possible for users to apply color to the lower and upper lip by switching sides—and with just one dip into the formula. The slanted front is ideal to define the contour of the lips and draw precise lines, the supplier says.