A New Era of Beauty Packaging Innovation: COSMOGEN&ASQUAN GROUP

The beauty industry is driven by innovation, from breakthrough formulations to elevated sensorial experiences. Packaging has become a strategic differentiator, shaping usability, sustainability and emotional connection.

COSMOGEN’s acquisition of ASQUAN marks the creation of COSMOGEN&ASQUAN GROUP, a new premium beauty packaging player combining complementary expertise in applicator systems, dispensing technologies and multi-category packaging development. Together, the Group offers beauty brands a broader and more agile platform for innovation.

With operations across Europe, the United States, Asia and the Middle East, COSMOGEN&ASQUAN GROUP combines global reach with a shared vision: pushing the boundaries of design, functionality and sustainability.

Two Complementary Strengths, One Global Partner

COSMOGEN is recognized for high value-added application and dispensing solutions that enhance formula performance and consumer experience. ASQUAN brings expertise in premium packaging development, industrialization and execution, supported by a strong design and engineering culture.

Together, COSMOGEN&ASQUAN GROUP offers:

• Advanced applicator and dispensing technologies

• Premium stock and custom packaging solutions

• Industrial design and engineering expertise

• Strategic sourcing and global manufacturing capabilities

• Sustainability-driven development

• Agile execution from concept to commercialization

The Group supports skincare, makeup, haircare and fragrance brands with both proven solutions and breakthrough innovations.

Packaging Innovation Designed Around Consumer Needs

Today’s consumers expect packaging that is intuitive, hygienic, portable and environmentally responsible. At COSMOGEN&ASQUAN GROUP, innovation starts with identifying usage challenges and developing smarter solutions.

Powder Drop Jar and Powder Pack: Reinventing Powder Packaging

Powder formats are gaining momentum across beauty, driven by demand for waterless, rehydratable and high-performance formulations. Traditional dispensers, however, often lack precision and protection against contamination or moisture exposure.

Patent-pending Powder Drop Jar features a push-button dispensing system releasing a controlled dose into a dedicated compartment for cleaner and more precise application. Compact and intuitive, it modernizes the loose powder experience while reducing product loss and contamination risks.

Powder Pack introduces the first patented watertight powder packaging designed for rehydratable powder formulas. Its refillable recyclable polypropylene design combines airtight protection with controlled single-dose dispensing, helping preserve sensitive formulas while limiting waste.

Powder Drop Jar is ideal for setting powders, mineral foundations, brightening powders and treatment powders. Powder Pack is designed for rehydratable skincare powders, powder-to-foam formulas, water-activated treatments and powder haircare formulations.

Bondi: Precision Dispensing for Low-Viscosity Liquids

Watery formulas such as toners, micellar waters and lightweight oils often lead to over-dispensing and spills.

Patent-pending Bondi replaces traditional pour systems with a push-button dispensing mechanism delivering clean and consistent flow with every press. Its vented nozzle design eliminates airlocks without squeezing or shaking.

Compatible with standard 24/410 neck finishes, Bondi combines controlled dispensing, reduced product waste and enhanced user experience.

PET Stick Complexion: Mono-Material Design for Modern Makeup

COSMOGEN&ASQUAN GROUP continues to expand its PET stick platform with mono-material solutions designed for makeup and skincare applications combining functionality, premium aesthetics and eco-design.

The range includes formats dedicated to solid complexion formulas such as foundation, concealer, blush, bronzer and highlighter, alongside customizable 3.7 g sticks adapted to wax-based or anhydrous formulas including lipstick, lip balm, concealer and sun care.

Made from mono-material PET and available in r-PET, the collection combines recycled and recyclable materials with intuitive, on-the-go functionality and a sleek premium appearance. Formats, sections and heights can be customized to support brand differentiation and product positioning.

The platform is complemented by PET and r-PET compacts for powders and eyeshadows, as well as brushes, mini brushes and kabukis, enabling brands to develop cohesive makeup collections with a consistent premium perception.

Migo Collection: Sustainable Luxury, Beautifully Engineered

The Migo Collection combines elevated patent-pending aesthetics with thoughtful sustainability to deliver packaging that looks as luxurious as it performs.

Featuring airless pumps and rechargeable jars in 30 ml and 50 ml sizes, Migo is designed to reduce waste without compromising on shelf appeal. Its unique twist-to-lock actuator eliminates the need for a separate cap, creating a sleek, travel-friendly experience.

Built with styrene-free, metal-free, and mono-material components, the collection is rechargeable, recyclable, and PCR possible. Migo proves that prestige packaging can be both environmentally conscious and functionally innovative.

Glossy Lip Tube: Precision Lip Application

Glossy Lip Tube Slanted completes the Glossy Lip Tube Rounded range, addressing growing demand for color-dedicated packaging while enabling brands to differentiate.

Glossy Lip Tube Slanted features a sculpted and slightly scooped applicator designed to closely hug the lips for smooth, even and controlled application. Glossy Lip Tube Rounded follows the natural shape of the lips with softer rounded lines.

The transparent applicators highlight the true color of the formula, while the PET material provides comfort and a soft sensory feel suited to everyday and on-the-go use.

A Global Partner for Brand Growth

Beyond individual products, COSMOGEN&ASQUAN GROUP offers a fully integrated development platform designed to accelerate innovation and simplify execution.

Operating through an agile fabless model supported by a robust international manufacturing network, the Group combines creative development, industrial expertise and global operational capabilities to help brands bring products to market faster and more efficiently.

Brands benefit from:

• Rapid prototyping and accelerated development timelines

• Strategic sourcing and global manufacturing access

• High quality standards and reliable execution

• Streamlined logistics

• Flexible production scaling aligned with brand growth

From design concepts to commercial launch, COSMOGEN&ASQUAN GROUP supports both established and emerging beauty brands with end-to-end packaging expertise.

For prestige and global brands, this means faster innovation cycles and greater agility. For indie and fast-growing brands, it provides access to premium packaging capabilities without the need for extensive internal infrastructure.

Raising the Bar for Premium Beauty Packaging

COSMOGEN&ASQUAN GROUP combines innovation, dispensing expertise and multi-category packaging capabilities to help brands address evolving market expectations and elevate consumer experience.

From Powder Drop Jar and Powder Pack to PET Stick Complexion and Glossy Lip Tube, the Group’s portfolio reflects a shared commitment to precision, functionality, eco-design and high-performance packaging solutions.

With its global footprint, agile operating model and strong innovation capabilities supported by patented and dedicated developments, COSMOGEN&ASQUAN GROUP is establishing a new benchmark in premium beauty packaging.