The Tube Council, which represents all companies manufacturing tubes in North America, has a mission to promote squeeze tubes as the preferred package of choice. “The Tube Council’s awards competition gives suppliers the opportunity to display their most creative products and highlight some of the best tube products of the year,” says Michael Hoard, president of the Tube Council and director, innovation & development NA, Albéa Americas.
Submissions were evaluated based on design, shelf impact, uniqueness, cost effectiveness and graphics. Entries included a wide range of tubes in different styles, with a variety of dispensing features. Judges included representatives from consumer goods companies and industry professionals, including executives from L’Oréal USA and Colgate, and Beauty Packaging’s publisher, Jay Gorga.
Clinique Pep-Start Is Tube of the Year
The Estée Lauder Companies is the Ted Kline Tube of the Year award winner for its Clinique Pep-Start Eye Cream. The tangerine-colored, vibrant orange tube comes equipped with an applicator tip for a hands-free application. The tip is a round ball shape, which effortlessly glides across the delicate eye area to dispense the product.
The winning supplier of this package is Albéa Americas. The 7/8-in. diameter tube is decorated with white graphics, applied using a silk-screen process. The formula’s application is enhanced due to the tube’s integrated, custom dispensing applicator,” says Doug Jackson, marketing manager, Albéa.
The ball-shaped tip is PCTA, and is showcased inside the tube’s clear, thick-wall PCTA over cap. The custom integral dispensing applicator was produced by Lombardi Design and Manufacturing.
More Beauty Winners
Clinique Pep-Start is also the Gold winner in the Personal Care category. The same category had a tie for the Silver award—Freeman Beauty Infusion, supplied by Albéa Americas and A La Maison Coconut Creme Conditioner, supplied by Viva.
The Eco Low-Profile Tube Cap by Giflor Plastic Caps, which is used by several beauty brands, is the Gold award winner for Best Innovative Component/Process. The Silver winner in the same category is Sally Beauty’s Heel To Toe collection, by Kaufman Container and Viva.
Sally Beauty’s Heel To Toe products are in tubes that shine, with a blue metallic hue. Paula Ryan, vice president of product development and marketing, Sally Beauty, says, “The tube’s reflective finish has an eye-catching look in our stores—that’s why we selected it.” Ryan adds, “Anything we can do to help make a product stand out on shelf is a benefit. This product’s new look has had a positive effect on sales.”
Viva Packaging used its in-mold labeling technology to produce the tube for Sally Beauty. “An in-mold foil label gives this tube its metallic finish. It also features a gradient effect, with translucent metallic blue at the top and silver at the bottom,” explains Bruno Lebeault, marketing manager, Viva, which partnered with Kaufman to manufacture this tube at its plant in Toronto.
Gold Bond Foot Cream, supplied by Albéa Americas, won Gold in the Best Pharmaceutical category; and Freeman’s Barefoot Lime & Coconut Butter Cream, in a foot-shaped tube, won Silver in the Best Sustainable Tube category.
See the complete list and photos of all the Tube of the Year winners in the slideshow on BeautyPackaging.com