10.28.10
19. Chanel
France
www.chanel.com
Beauty Sales: $1.5 billion (estimated)
Key Personnel: Alain Wertheimer, chairman; Maureen Chiquet, global chief executive officer; Francoise Montenay, president; John Galantic, U.S. president and chief operating officer, U.S.; Andrea d’Avack, president, Chanel Fragrance and Beauté.
Major Products: Skin care, cosmetics and fragrances. Women’s scents include Chanel No. 5, No. 19, Coco, Coco Mademoiselle, Chance, Chance eau Fraîche, Chance eau Tendre, Allure Sensuelle. Men’s scents include Allure Homme, Blanche, Égoiste, Pour Monsieur Antaeus.
New Products: Les Khakis de Chanel, Rouge Allure Extrait de Gloss, Coco Mademoiselle Moisturizing Body Lotion and Foaming Shower Gel, Ultra Correction eye lift cream, Les Trompe L’Oeil de Chanel temporary tattoos, Bleu de Chanel.
Comments: While virtually no company survived 2009 unscathed, Chanel epitomized the year’s trend in which select high-end products continued to grab consumers’ attention and enticed them to open their wallet—perhaps as a way of feeling good by indulging on a single prestige purchase. Chanel No. 5 continues to hold its remarkable allure, remaining the best-selling scent in the world. Reportedly, 10 million bottles are sold worldwide every year.
That success is now mirrored in the new Chanel boutique in New York City’s SoHo district, which features a 10-ft tall Chanel No. 5 bottle made of acrylic. LED lights on the bottle display video art and the latest runway shows from Paris.
On a smaller scale, as a nod to sustainability, Chanel now offers a refillable EDT of No. 5.
This fall, Chanel launched what it hopes will be as big a hit for men. Bleu de Chanel is described as the prestige brand’s first major male fragrance since 2004’s Allure Homme Sport and its first men’s masterbrand since 1990’s Egoïste. Perhaps topping its history of collaborating with renowned movie directors for its dramatic advertising campaigns, Bleu’s masculine appeal is portrayed by French heartthrob actor Gaspard Ulliel in a film directed by Martin Scorsese.
In July, Chanel received a 2010 FiFi Award for its show-stopping film promoting Chanel No. 5; the company was honored for Best Women’s Media Campaign: Chanel No.5 “No.5: Train de Nuit,” which stars French actress Audrey Tautou.
In October, Chanel made the cosmetics grade, winning Best Lip Color: Chanel Rouge Coco Hydrating Creme Lip Colour in Neiman Marcus’ first-ever NM Beauty Awards, an online poll in which customers vote for their favorite beauty products.
France
www.chanel.com
Beauty Sales: $1.5 billion (estimated)
Key Personnel: Alain Wertheimer, chairman; Maureen Chiquet, global chief executive officer; Francoise Montenay, president; John Galantic, U.S. president and chief operating officer, U.S.; Andrea d’Avack, president, Chanel Fragrance and Beauté.
Major Products: Skin care, cosmetics and fragrances. Women’s scents include Chanel No. 5, No. 19, Coco, Coco Mademoiselle, Chance, Chance eau Fraîche, Chance eau Tendre, Allure Sensuelle. Men’s scents include Allure Homme, Blanche, Égoiste, Pour Monsieur Antaeus.
Will Bleu de Chanel become Chanel’s next masterbrand? |
Comments: While virtually no company survived 2009 unscathed, Chanel epitomized the year’s trend in which select high-end products continued to grab consumers’ attention and enticed them to open their wallet—perhaps as a way of feeling good by indulging on a single prestige purchase. Chanel No. 5 continues to hold its remarkable allure, remaining the best-selling scent in the world. Reportedly, 10 million bottles are sold worldwide every year.
That success is now mirrored in the new Chanel boutique in New York City’s SoHo district, which features a 10-ft tall Chanel No. 5 bottle made of acrylic. LED lights on the bottle display video art and the latest runway shows from Paris.
On a smaller scale, as a nod to sustainability, Chanel now offers a refillable EDT of No. 5.
This fall, Chanel launched what it hopes will be as big a hit for men. Bleu de Chanel is described as the prestige brand’s first major male fragrance since 2004’s Allure Homme Sport and its first men’s masterbrand since 1990’s Egoïste. Perhaps topping its history of collaborating with renowned movie directors for its dramatic advertising campaigns, Bleu’s masculine appeal is portrayed by French heartthrob actor Gaspard Ulliel in a film directed by Martin Scorsese.
In July, Chanel received a 2010 FiFi Award for its show-stopping film promoting Chanel No. 5; the company was honored for Best Women’s Media Campaign: Chanel No.5 “No.5: Train de Nuit,” which stars French actress Audrey Tautou.
In October, Chanel made the cosmetics grade, winning Best Lip Color: Chanel Rouge Coco Hydrating Creme Lip Colour in Neiman Marcus’ first-ever NM Beauty Awards, an online poll in which customers vote for their favorite beauty products.