10.28.10
18. Kosé
Japan
www.kose.co.jp
Beauty Sales: $1.8 billion
Key Personnel: Kazutoshi Kobayashi, president
Major Products: Prestige and self-selection brands in the categories of skin care, cosmetics and toiletries, and sold under the brand names of Cosme Decorte AQ, Beauté de Kosé, Awake, Jill Stuart, Prédia, Esprique Precious, Visée, Sekkisei, Crie, Phil Naturnt, Stephen Knoll, Sekkisui, Softymo.
New Products: Fasio Mascaliner, Prédia Acne Care Spa Essence, Grandaine Luxage makeup, Shirosumi W whitening serum, Esprique Precious makeup, Sekkisei Sun-Protector, Happy Bath Day hair care products.
Comments: Sales fell 3.1% last year, primarily due to weak consumer spending caused by the poor economy, according to the company. Cosmetics sales fell 4.8%, as Kosé focused on expanding luxury brands distributed through specialty cosmetics stores and department stores. Two highlights were the debut of the Addiction brand of makeup products for sale in department stores and the relaunch of the Cosme Decorte AQ Meliority brand.
Sales of cosmetics increased 2.6%, as Kosé boosted advertising and promotions. Last year, Kosé entered the male cosmetics business, entering into a licensing agreement with Coty Inc. for the manufacturing and distribution of Adidas men’s beauty products in Japan. The company reportedly expects Adidas to generate about $66 million, in annual retail sales by March 2012.
In other Kosé news, the firm’s Jill Stuart beauty license will be expanded to Korea.
As the end of 2010 approaches, Kosé has stepped things up. The company announced it will start TV commercials for Lift Moisture Essence V, and will feature a popular young actress and a recording star to reach their target 40-something audience.
In collaboration with Seven & i Holdings, Kosé will launch new Junkisui products, moisture-rich skin care products that incorporate extracts of oriental plants.
Looking ahead, Kosé management predicts sales will increase 3.4% through March 31, 2011.
Japan
www.kose.co.jp
Beauty Sales: $1.8 billion
Key Personnel: Kazutoshi Kobayashi, president
Major Products: Prestige and self-selection brands in the categories of skin care, cosmetics and toiletries, and sold under the brand names of Cosme Decorte AQ, Beauté de Kosé, Awake, Jill Stuart, Prédia, Esprique Precious, Visée, Sekkisei, Crie, Phil Naturnt, Stephen Knoll, Sekkisui, Softymo.
New Products: Fasio Mascaliner, Prédia Acne Care Spa Essence, Grandaine Luxage makeup, Shirosumi W whitening serum, Esprique Precious makeup, Sekkisei Sun-Protector, Happy Bath Day hair care products.
Comments: Sales fell 3.1% last year, primarily due to weak consumer spending caused by the poor economy, according to the company. Cosmetics sales fell 4.8%, as Kosé focused on expanding luxury brands distributed through specialty cosmetics stores and department stores. Two highlights were the debut of the Addiction brand of makeup products for sale in department stores and the relaunch of the Cosme Decorte AQ Meliority brand.
Sales of cosmetics increased 2.6%, as Kosé boosted advertising and promotions. Last year, Kosé entered the male cosmetics business, entering into a licensing agreement with Coty Inc. for the manufacturing and distribution of Adidas men’s beauty products in Japan. The company reportedly expects Adidas to generate about $66 million, in annual retail sales by March 2012.
In other Kosé news, the firm’s Jill Stuart beauty license will be expanded to Korea.
As the end of 2010 approaches, Kosé has stepped things up. The company announced it will start TV commercials for Lift Moisture Essence V, and will feature a popular young actress and a recording star to reach their target 40-something audience.
In collaboration with Seven & i Holdings, Kosé will launch new Junkisui products, moisture-rich skin care products that incorporate extracts of oriental plants.
Looking ahead, Kosé management predicts sales will increase 3.4% through March 31, 2011.