10.28.10
13. Yves Rocher
France
www.yvesrocher.com
Beauty Sales: $2.7 billion (est.)
Key Personnel: Bris Rocher, chairman and chief executive officer; René Desmarais, chief executive officer, Yves Rocher North America Inc.; Stephane Bianchi, president, Yves Rocher North America.
Major Products: Skin care, cosmetics and fine fragrances marketed under the brand names of Yves Rocher, Dr. Pierre Ricaud, Stanhome, Kiotis and Daniel Jouvance.
New Products: Skin care—Mexican Lime Shower Gel, Pure Calmille 2 in 1 Cleanser + Toner, Les Plaisirs Nature Wild Strawberry EDT, Limited Edition Arnica Essentiel Hand Cream; Makeup—Aquarelles Végétales Sunny tri-powder, lipgloss and nail polish; Fragrances—So Elixir, Flowerparty EDT.
Comments: The year 2009 ended in sadness as the company lost its founder, but the natural beauty pioneer’s grandson Bris, who assumed leadership, commented that while “everything has changed” in the world over the past 50 years, “nothing has changed” at Yves Rocher and that the company will continue its founder’s legacy for the 50 years to come. The Yves Rocher Group is one of the few large, family-owned, beauty-businesses in the world. It has been operating in North America since the mid-’80s running a direct mail business in Canada and the U.S. and a store business in Canada. In 2005, it launched an internet sales site as well. The European natural beauty company turned 50 years old in 2010, and in perfect character, announced that the Yves Rocher Foundation would plant 50 million trees over the next five years.
In June, Yves Rocher opened its first North American franchise, the Atelier of Botanical Beauty, in the West Edmonton Mall in Canada. In September 2010, the first Atelier store and franchise was opened in Halifax, Nova Scotia. The firm’s goal is to franchise more than 10 locations before the end of the year.
France
www.yvesrocher.com
Beauty Sales: $2.7 billion (est.)
Key Personnel: Bris Rocher, chairman and chief executive officer; René Desmarais, chief executive officer, Yves Rocher North America Inc.; Stephane Bianchi, president, Yves Rocher North America.
Major Products: Skin care, cosmetics and fine fragrances marketed under the brand names of Yves Rocher, Dr. Pierre Ricaud, Stanhome, Kiotis and Daniel Jouvance.
New Products: Skin care—Mexican Lime Shower Gel, Pure Calmille 2 in 1 Cleanser + Toner, Les Plaisirs Nature Wild Strawberry EDT, Limited Edition Arnica Essentiel Hand Cream; Makeup—Aquarelles Végétales Sunny tri-powder, lipgloss and nail polish; Fragrances—So Elixir, Flowerparty EDT.
Comments: The year 2009 ended in sadness as the company lost its founder, but the natural beauty pioneer’s grandson Bris, who assumed leadership, commented that while “everything has changed” in the world over the past 50 years, “nothing has changed” at Yves Rocher and that the company will continue its founder’s legacy for the 50 years to come. The Yves Rocher Group is one of the few large, family-owned, beauty-businesses in the world. It has been operating in North America since the mid-’80s running a direct mail business in Canada and the U.S. and a store business in Canada. In 2005, it launched an internet sales site as well. The European natural beauty company turned 50 years old in 2010, and in perfect character, announced that the Yves Rocher Foundation would plant 50 million trees over the next five years.
In June, Yves Rocher opened its first North American franchise, the Atelier of Botanical Beauty, in the West Edmonton Mall in Canada. In September 2010, the first Atelier store and franchise was opened in Halifax, Nova Scotia. The firm’s goal is to franchise more than 10 locations before the end of the year.