10.28.10
6. Johnson & Johnson
New Brunswick, NJ
www.jnj.com
Beauty Sales: $7.2 billion (Skin, baby care and oral care products)
Corporate Sales: $61.9 billion
Key Personnel: William C. Weldon, chairman and chief executive officer; Dominic J. Caruso, vice president, finance and chief financial officer; Colleen A. Goggins, worldwide chairman, consumer group.
Major Products: Aveeno and Neutrogena skin care and sun care products; Clean & Clear teen skin care products; Johnson’s, Balmex, Penatan and Natusan baby care products; Johnson’s skin and hair care products; Piz Buin and Sundown sun care products; RoC skin care products; Shower to Shower personal care products.
New Products: Aveeno—Ageless Vitality Elasticity Recharging System, Positively Nourishing body wash and body moisturizer; Johnson’s—Head-to-Toe fragrance-free baby lotion; Neutrogena—Clinical anti-aging skin care line, Men Sensitive Skin; RoC—Complete Lift Eye Pen.
Comments: Like many other of this year’s Top 20 firms, careful preparation and alternate plans helped J&J navigate a difficult year. Chairman and chief executive officer William C. Weldon commented that when 2009 began, the company faced the possibility of its first reported sales decline in 76 years. Surprisingly, at year’s end, he said, 2009 results were at or above most expectations. A portion of these results came from restructuring, with J&J eliminating about 7,500 jobs.
Overall, worldwide sales were $61.9 billion, a decrease of 2.9% from 2008. Consumer segment sales in 2009 were $15.8 billion, a decrease of 1.6% from 2008 with 2% of this change due to operational growth and negative currency impact of 3.6%. Consumer segment sales in the U.S. were $6.8 billion, a decrease of 1.4%. International sales were $9 billion, a decrease of 1.7%, with growth of 4.7% achieved by operations and a decrease of 6.4% resulting from the negative impact of currency fluctuations.
Skin Care sales grew by 2.5% to $3.5 billion in 2009. The sales growth was primarily due to the Aveeno, Neutrogena, and Dabao skin care lines. Baby Care sales reached $2.1 billion, a decrease of 4.5%. Oral Care sales were $1.6 billion, a decrease of 3.4% due to lower sales in the U.S., partially offset by growth of Listerine mouthwash outside the U.S.
Recent acquisitions such as the thriving Dabao brand in China, and Le Petit Marseillais, expanding beyond France, continue to fuel global growth. Neutrogena and Aveeno, with growth in several product lines, also contributed to the bottom line. In 2009, J&J launched Aveeno Nourish + Hair Care, among others. The company also developed new ways of doing business. To teach consumers firsthand about its scientific-based skin care products, Neutrogena opened a first-of-its-kind store in Mumbai, India. Several products were also sold on home shopping channels.
In terms of sustainability and packaging, consumer interest focused the company’s attention on refills, particularly in the Asia Pacific region. Refills now represent more than 2% of total annual Johnson’s sales in the Asia Pacific region and 5% of Johnson’s Baby washes and shampoos in that region. In 2009, Johnson’s Top-To-Toe Self-Foaming Wash 350 ml refill in Japan was upgraded to include a spout for easier opening and pouring.
New Brunswick, NJ
www.jnj.com
Beauty Sales: $7.2 billion (Skin, baby care and oral care products)
Corporate Sales: $61.9 billion
Key Personnel: William C. Weldon, chairman and chief executive officer; Dominic J. Caruso, vice president, finance and chief financial officer; Colleen A. Goggins, worldwide chairman, consumer group.
Major Products: Aveeno and Neutrogena skin care and sun care products; Clean & Clear teen skin care products; Johnson’s, Balmex, Penatan and Natusan baby care products; Johnson’s skin and hair care products; Piz Buin and Sundown sun care products; RoC skin care products; Shower to Shower personal care products.
New Products: Aveeno—Ageless Vitality Elasticity Recharging System, Positively Nourishing body wash and body moisturizer; Johnson’s—Head-to-Toe fragrance-free baby lotion; Neutrogena—Clinical anti-aging skin care line, Men Sensitive Skin; RoC—Complete Lift Eye Pen.
Comments: Like many other of this year’s Top 20 firms, careful preparation and alternate plans helped J&J navigate a difficult year. Chairman and chief executive officer William C. Weldon commented that when 2009 began, the company faced the possibility of its first reported sales decline in 76 years. Surprisingly, at year’s end, he said, 2009 results were at or above most expectations. A portion of these results came from restructuring, with J&J eliminating about 7,500 jobs.
Overall, worldwide sales were $61.9 billion, a decrease of 2.9% from 2008. Consumer segment sales in 2009 were $15.8 billion, a decrease of 1.6% from 2008 with 2% of this change due to operational growth and negative currency impact of 3.6%. Consumer segment sales in the U.S. were $6.8 billion, a decrease of 1.4%. International sales were $9 billion, a decrease of 1.7%, with growth of 4.7% achieved by operations and a decrease of 6.4% resulting from the negative impact of currency fluctuations.
Skin Care sales grew by 2.5% to $3.5 billion in 2009. The sales growth was primarily due to the Aveeno, Neutrogena, and Dabao skin care lines. Baby Care sales reached $2.1 billion, a decrease of 4.5%. Oral Care sales were $1.6 billion, a decrease of 3.4% due to lower sales in the U.S., partially offset by growth of Listerine mouthwash outside the U.S.
Recent acquisitions such as the thriving Dabao brand in China, and Le Petit Marseillais, expanding beyond France, continue to fuel global growth. Neutrogena and Aveeno, with growth in several product lines, also contributed to the bottom line. In 2009, J&J launched Aveeno Nourish + Hair Care, among others. The company also developed new ways of doing business. To teach consumers firsthand about its scientific-based skin care products, Neutrogena opened a first-of-its-kind store in Mumbai, India. Several products were also sold on home shopping channels.
In terms of sustainability and packaging, consumer interest focused the company’s attention on refills, particularly in the Asia Pacific region. Refills now represent more than 2% of total annual Johnson’s sales in the Asia Pacific region and 5% of Johnson’s Baby washes and shampoos in that region. In 2009, Johnson’s Top-To-Toe Self-Foaming Wash 350 ml refill in Japan was upgraded to include a spout for easier opening and pouring.