10.19.11
15. Limited Brands
Columbus, OH
www.limitedbrands.com
Beauty Sales:
$2.7 billion (estimated for home fragrance and personal care products)
Corporate Sales:
$9.6 billion
Key Personnel:
Leslie H. Wexner, chairman and chief executive officer; Nick Coe, chief executive officer, Bath & Body Works; Sharen J. Turney, president and chief executive officer, Victoria’s Secret.
Major Beauty Brands/Products:
Bath & Body Works, including Signature Collection, Patricia Wexler M.D., C.O. Bigelow; White Barn Candle Co.; Victoria’s Secret, including Secret Garden, Beauty Rush, Dream Angels, Incredible, VS Attractions, Sexy Little Things, Very Sexy, Bombshell and Pink fragrances and VS Makeup.
New Products:
Victoria’s Secret Bombshell, Victoria’s Secret Hot for Pink Body Mist, Victoria’s Secret Wink Wink Fragrance Mist, Victoria’s Secret Juiced Berry Shimmer Swirl Cream, Bath & Body Works Signature Collection Charmed Life body lotion, Patricia Wexler M.D. Dermatology, True Blue Spa Travel-Size Super Rich Body Cream.
Comments:
Leslie H. Wexner, chairman and chief executive officer of Limited Brands, vowed to return beauty to pre-economic crisis levels, and it appears that he achieved his goal. Corporate sales rose 11% in 2010 and net income soared 80%. In 2009, sales had fallen 4%.
Bath & Body Works’ 2010 sales rose 6% to just over $2.5 billion, while Victoria’s Secret’s beauty sales increased 15%. The company credited the increase in Victoria’s Secret beauty to “an innovative hard-to-resist assortment of merchandise.”
While efforts went into strengthening sales domestically, there was also an eye on new markets. In November 2010, Bath & Body Works launched its first store in the Middle East at the Mirdif City Centre in Dubai. It was part of an initial regional rollout of six stores across Dubai and Kuwait in 2010.
In a personnel move, Diane Neal, chief executive officer of Bath & Body Works, served through the end of the summer and then transitioned into an advisory role with the company from San Francisco. Nick Coe, formerly president of Lands’ End, joined Bath & Body Works as CEO.
Limited Brands continues to downsize Bath & Body Works and Victoria’s Secret stores in the U.S. as it focuses on building profitability.
Columbus, OH
www.limitedbrands.com
Beauty Sales:
$2.7 billion (estimated for home fragrance and personal care products)
Corporate Sales:
$9.6 billion
Key Personnel:
Leslie H. Wexner, chairman and chief executive officer; Nick Coe, chief executive officer, Bath & Body Works; Sharen J. Turney, president and chief executive officer, Victoria’s Secret.
Major Beauty Brands/Products:
Victoria’s Secret beauty sales were in the pink at Limited Brands. |
New Products:
Victoria’s Secret Bombshell, Victoria’s Secret Hot for Pink Body Mist, Victoria’s Secret Wink Wink Fragrance Mist, Victoria’s Secret Juiced Berry Shimmer Swirl Cream, Bath & Body Works Signature Collection Charmed Life body lotion, Patricia Wexler M.D. Dermatology, True Blue Spa Travel-Size Super Rich Body Cream.
Comments:
Leslie H. Wexner, chairman and chief executive officer of Limited Brands, vowed to return beauty to pre-economic crisis levels, and it appears that he achieved his goal. Corporate sales rose 11% in 2010 and net income soared 80%. In 2009, sales had fallen 4%.
Bath & Body Works’ 2010 sales rose 6% to just over $2.5 billion, while Victoria’s Secret’s beauty sales increased 15%. The company credited the increase in Victoria’s Secret beauty to “an innovative hard-to-resist assortment of merchandise.”
While efforts went into strengthening sales domestically, there was also an eye on new markets. In November 2010, Bath & Body Works launched its first store in the Middle East at the Mirdif City Centre in Dubai. It was part of an initial regional rollout of six stores across Dubai and Kuwait in 2010.
In a personnel move, Diane Neal, chief executive officer of Bath & Body Works, served through the end of the summer and then transitioned into an advisory role with the company from San Francisco. Nick Coe, formerly president of Lands’ End, joined Bath & Body Works as CEO.
Limited Brands continues to downsize Bath & Body Works and Victoria’s Secret stores in the U.S. as it focuses on building profitability.