10.19.11
12. LVMH
France
www.lvmh.com
Beauty Sales:
$4 billion
Corporate Sales:
$20 billion
Key Personnel:
Bernard Arnault, chairman and chief executive officer; Marc-Antoine Jamet, general secretary; Antoine Bernheim, vice chairman; Pierre Godé, vice chairman; Antonio Belloni, group managing director; Pamela Baxter, president and chief executive officer of LVMH Perfumes & Cosmetics North America; Nicholas Munafo president of LVMH Fragrance Brands division.
Major Beauty Brands/Products:
Dior, Guerlain, Parfums Givenchy, Kenzo Parfums, Benefit Cosmetics, Fresh, Make Up For Ever, Edun, Parfums Loewe, Ole Henriksen, Acqua di Parma, Emilio Pucci Parfums, Fendi Parfums, Sephora beauty stores, House of Fendi.
New Products:
Dior Blue Tie Collection, Hypnotic Poison, Miss Dior, Benefit Ring My Bella eau de toilette, L’Instant de Guerlain, Guerlain’s Meteorites Collection, Givenchy Very Irresistible L’Intense.
Comments:
Luxury proved to be alive and thriving at LVMH, where 2010 total sales rang up at more than $20 billion, a 19% growth over the previous year. Asia (excluding Japan) led with demand for premium goods, accounting for 25% of sales, followed by Europe (excluding France; 21%), U.S. (23%), France (13%), Japan (9%) and Other markets (9%).
Fragrance and cosmetics sales reached $4 billion, up about 12% over the previous year. Growth continued in the beauty category due to a number of new launches and, in particular, the global allure of Parfums Christian Dior and its iconic fragrances, such as J’adore, Poison and Eau Sauvage, while also focusing on new innovations. In addition to Dior, Bernard Arnault, chairman and chief executive officer, also gave a nod to Guerlain, Givenchy, Make Up For Ever and Benefit as major contributors to the year’s success.
The new Rouge Dior lipstick range and the Capture skin care line also achieved strong results. Guerlain boosted sales with its new Idylle fragrance, as well as with Shalimar, and its Orchidée Impériale skin care line. The new Play for Her feminine fragrance from Parfums Givenchy proved to be very popular. Benefit and Make Up For Ever continued to gain global ground.
Sephora gained market share in all regions. At the close of the year, there were 1,070 Sephora stores. Expansion was strong in Latin America (particularly Brazil and Mexico), as well as in online sales.
The demand for luxury continued at LVMH during the first half of 2011. Total revenue was reported at $14.8 billion, up 13% over the previous year. All business groups contributed to this success.
Revenue for Perfumes & Cosmetics reached $2.2 billion, an increase of 5% over the same period in the previous year.
Nicholas Munafo was named president of the LVMH Fragrance Brands division, a new position based in New York.
An agreement was reached with the Bulgari family to strengthen the long-term growth of the famous Italian design house.
Continued strong growth at Christian Dior and Sephora were noted. Dior’s fragrances, notably Miss Dior and J’adore, as well as the success of the new lipstick line Dior Addict bolstered Dior’s standing in makeup, and skin care benefited from the success of Capture. Guerlain’s successful launch of Shalimar Parfum Initial and the rapid growth of its impressive skin care product, Orchidée Impériale added significant revenue. Givenchy drew sales from the perfume Play in both the men and women’s versions. Benefit continued on its global growth path.
Sephora continued to develop its vast network of stores. In Russia, the beauty retailer increased its holding in the Ile de Beauté brand to 65%.
In February 2011, LVMH acquired the Nude skin care line and Ole Henriksen. Sephora collaborated with The Body Shop, which developed exclusive, natural and eco-minded skin care and body care items for Sephora.
In March, Christopher de Lapuente, a former P&G executive, who most recently served as group president for global hair care, became global president and chief executive officer of Sephora, succeeding Jacques Lévy, who retired.
France
www.lvmh.com
Beauty Sales:
$4 billion
Corporate Sales:
$20 billion
Key Personnel:
Bernard Arnault, chairman and chief executive officer; Marc-Antoine Jamet, general secretary; Antoine Bernheim, vice chairman; Pierre Godé, vice chairman; Antonio Belloni, group managing director; Pamela Baxter, president and chief executive officer of LVMH Perfumes & Cosmetics North America; Nicholas Munafo president of LVMH Fragrance Brands division.
Major Beauty Brands/Products:
Guerlain fragrance sales contributed to a profitable year at LVMH. |
New Products:
Dior Blue Tie Collection, Hypnotic Poison, Miss Dior, Benefit Ring My Bella eau de toilette, L’Instant de Guerlain, Guerlain’s Meteorites Collection, Givenchy Very Irresistible L’Intense.
Comments:
Luxury proved to be alive and thriving at LVMH, where 2010 total sales rang up at more than $20 billion, a 19% growth over the previous year. Asia (excluding Japan) led with demand for premium goods, accounting for 25% of sales, followed by Europe (excluding France; 21%), U.S. (23%), France (13%), Japan (9%) and Other markets (9%).
Fragrance and cosmetics sales reached $4 billion, up about 12% over the previous year. Growth continued in the beauty category due to a number of new launches and, in particular, the global allure of Parfums Christian Dior and its iconic fragrances, such as J’adore, Poison and Eau Sauvage, while also focusing on new innovations. In addition to Dior, Bernard Arnault, chairman and chief executive officer, also gave a nod to Guerlain, Givenchy, Make Up For Ever and Benefit as major contributors to the year’s success.
The new Rouge Dior lipstick range and the Capture skin care line also achieved strong results. Guerlain boosted sales with its new Idylle fragrance, as well as with Shalimar, and its Orchidée Impériale skin care line. The new Play for Her feminine fragrance from Parfums Givenchy proved to be very popular. Benefit and Make Up For Ever continued to gain global ground.
Sephora gained market share in all regions. At the close of the year, there were 1,070 Sephora stores. Expansion was strong in Latin America (particularly Brazil and Mexico), as well as in online sales.
The demand for luxury continued at LVMH during the first half of 2011. Total revenue was reported at $14.8 billion, up 13% over the previous year. All business groups contributed to this success.
Revenue for Perfumes & Cosmetics reached $2.2 billion, an increase of 5% over the same period in the previous year.
Nicholas Munafo was named president of the LVMH Fragrance Brands division, a new position based in New York.
An agreement was reached with the Bulgari family to strengthen the long-term growth of the famous Italian design house.
Continued strong growth at Christian Dior and Sephora were noted. Dior’s fragrances, notably Miss Dior and J’adore, as well as the success of the new lipstick line Dior Addict bolstered Dior’s standing in makeup, and skin care benefited from the success of Capture. Guerlain’s successful launch of Shalimar Parfum Initial and the rapid growth of its impressive skin care product, Orchidée Impériale added significant revenue. Givenchy drew sales from the perfume Play in both the men and women’s versions. Benefit continued on its global growth path.
Sephora continued to develop its vast network of stores. In Russia, the beauty retailer increased its holding in the Ile de Beauté brand to 65%.
In February 2011, LVMH acquired the Nude skin care line and Ole Henriksen. Sephora collaborated with The Body Shop, which developed exclusive, natural and eco-minded skin care and body care items for Sephora.
In March, Christopher de Lapuente, a former P&G executive, who most recently served as group president for global hair care, became global president and chief executive officer of Sephora, succeeding Jacques Lévy, who retired.