10.18.11
11. Henkel
Germany
www.henkel.com
Beauty Sales:
$4.3 billion (cosmetics and toiletries)
Corporate Sales:
$20 billion
Key Personnel:
Kasper Rorsted, chairman; Dr. Lothar Steinebach, chief financial officer; Hans Van Bylen, executive vice president, cosmetics and toiletries.
Major Beauty Brands/Products:
Beauty and personal care brands including Schwarzkopf, Schwarzkopf Professional, Indola Clynol, Country Colors, Natural & Easy, Antica Erboresiteria, Schauma, Seborin, Citré Shine, got2b, Poly Swing, Taft, Dep, L.A. Looks, La Toja, Bac, Coast, Dial, Tone, Dry Idea, Fa, La Toja, Right Guard, Soft & Dri, Tone, Diadermine, Erboristeria, Theramed, Scorpio.
New Products:
Schwarzkopf Perfect Mousse, Osis Styling Powder, Right Guard Total Defense 5, Fa Active Pearls series, Dial NutriSkin series.
Comments:
Henkel experienced an excellent year in 2010. Corporate sales were up 11% over the previous year to $20 billion, while Cosmetics & Toiletries—which accounted for 22% of total sales—continued on its growth path, expanding by 4.8% to $4.3 billion. The Cosmetics & Toiletries segment achieved 71% of its sales with its three biggest brands: Schwarzkopf, Dial (in North America) and Fa. According to Henkel, the sector’s superior performance in relevant markets sets the stage for further market expansions.
From a regional perspective, Cosmetics & Toiletries remained on a growth trajectory, especially in Western Europe, with a strong increase in sales particularly in Germany. Sales in the emerging markets also expanded, with double-digit growth rates achieved in Africa/Middle East, Latin America and Eastern Europe. By contrast, sales in North America declined.
Growth in the Hair Cosmetics business was particularly strong, primarily due to the launch of several innovations in the hair care, colorants and hair styling segments. The Syoss brand expanded to new markets and categories; in particular, Perfect Mousse drove growth in the colorants segment. Henkel’s Body Care business achieved success thanks to new innovations and new product launches under its core brands. The Fa brand launched the Active Pearls series. In North America, one of the region’s most successful body care innovations of 2010 was launched in the form of the Dial NutriSkin series. In order to further develop the global market for men’s products, Henkel also launched its U.S. brand Right Guard in Germany and Eastern Europe.
Focus in Skin Care was on the development of anti-aging products. The introduction of the new sub-line Novagen under the Diadermine umbrella brand boosted brand results in the category. The Hair Salon business also grew, extending its position, according to Henkel, as the No. 3 global player. The successful relaunch of the ammonia-free colorant, the Essensity brand introduced a new line of hair care and styling products.
In March of 2011, Henkel was once again, for the fourth year in a row, included in the list of the “World’s Most Ethical Companies,” by the U.S. Ethisphere Institute.
In the first six months of fiscal 2011, Henkel again increased sales over the prior-year period by 5.1% to $11.2 billion. Cosmetics & Toiletries continued on a successful track. Second quarter sales reached $1.3 billion almost 2%, higher than the prior-year quarter.
Germany
www.henkel.com
Beauty Sales:
$4.3 billion (cosmetics and toiletries)
Corporate Sales:
$20 billion
Key Personnel:
Kasper Rorsted, chairman; Dr. Lothar Steinebach, chief financial officer; Hans Van Bylen, executive vice president, cosmetics and toiletries.
Spring Water, Dial’s No. 1 Women/All-Family body wash, flows in showers everywhere. |
Beauty and personal care brands including Schwarzkopf, Schwarzkopf Professional, Indola Clynol, Country Colors, Natural & Easy, Antica Erboresiteria, Schauma, Seborin, Citré Shine, got2b, Poly Swing, Taft, Dep, L.A. Looks, La Toja, Bac, Coast, Dial, Tone, Dry Idea, Fa, La Toja, Right Guard, Soft & Dri, Tone, Diadermine, Erboristeria, Theramed, Scorpio.
New Products:
Schwarzkopf Perfect Mousse, Osis Styling Powder, Right Guard Total Defense 5, Fa Active Pearls series, Dial NutriSkin series.
Comments:
Henkel experienced an excellent year in 2010. Corporate sales were up 11% over the previous year to $20 billion, while Cosmetics & Toiletries—which accounted for 22% of total sales—continued on its growth path, expanding by 4.8% to $4.3 billion. The Cosmetics & Toiletries segment achieved 71% of its sales with its three biggest brands: Schwarzkopf, Dial (in North America) and Fa. According to Henkel, the sector’s superior performance in relevant markets sets the stage for further market expansions.
From a regional perspective, Cosmetics & Toiletries remained on a growth trajectory, especially in Western Europe, with a strong increase in sales particularly in Germany. Sales in the emerging markets also expanded, with double-digit growth rates achieved in Africa/Middle East, Latin America and Eastern Europe. By contrast, sales in North America declined.
Growth in the Hair Cosmetics business was particularly strong, primarily due to the launch of several innovations in the hair care, colorants and hair styling segments. The Syoss brand expanded to new markets and categories; in particular, Perfect Mousse drove growth in the colorants segment. Henkel’s Body Care business achieved success thanks to new innovations and new product launches under its core brands. The Fa brand launched the Active Pearls series. In North America, one of the region’s most successful body care innovations of 2010 was launched in the form of the Dial NutriSkin series. In order to further develop the global market for men’s products, Henkel also launched its U.S. brand Right Guard in Germany and Eastern Europe.
Focus in Skin Care was on the development of anti-aging products. The introduction of the new sub-line Novagen under the Diadermine umbrella brand boosted brand results in the category. The Hair Salon business also grew, extending its position, according to Henkel, as the No. 3 global player. The successful relaunch of the ammonia-free colorant, the Essensity brand introduced a new line of hair care and styling products.
In March of 2011, Henkel was once again, for the fourth year in a row, included in the list of the “World’s Most Ethical Companies,” by the U.S. Ethisphere Institute.
In the first six months of fiscal 2011, Henkel again increased sales over the prior-year period by 5.1% to $11.2 billion. Cosmetics & Toiletries continued on a successful track. Second quarter sales reached $1.3 billion almost 2%, higher than the prior-year quarter.