10.18.11
10. Alticor
Ada, Michigan
www.amway.com
Beauty Sales:
$ 5.7 billion (estimate)
Corporate Sales:
$9.2 billion (estimate)
Key Personnel:
Steve Van Andel, chairman; Doug DeVos, president; Claudia Poccia, president and chief executive officer, Gurwitch Products.
Major Beauty Brands/Products:
Artistry Cosmetics, Laura Mercier, RéVive, Tolsom, Body Series, Satinique.
New Products:
Satinique Daily Balance 2-in-1 Hair Cleansing Shampoo & Conditioner, Artistry Intensive Skin Care Renewing Peel, Body Series 4-in-1 Family Bar Soap.
Comments:
Alticor, the parent company of Amway Corporation, Access Business Group LLC and Alticor Corporate Enterprises (including Gurwitch Products), plowed through a recovering global economic downturn, reporting strong global sales, up 9.5% to $9.2 billion in 2010, marking the company’s 10th year of sales increases in the last 11 years. As with other Top 20 companies, mass-market products sold through Amway (direct sell and online) and prestige items sold in department stores combined for the healthy revenues.
In May 2010, Internet Retailer’s annual Top 500 Guide to the web ranked Amway Global (the North American affiliate of Amway Corp) No. 1 in the Health & Beauty category for the seventh consecutive year, and 27th in overall web sales.
In November 2010, Amway launch its Artistry Reflective Beauty Trend Colour Collection created in collaboration with makeup artist Frances Hathaway.
With renewed consumer interest in the prestige market, Gurwitch launched full speed ahead to solidify a leading position with best-selling Laura Mercier and RéVive brands. Key to expansion was the injection of new, top tier management.
In January 2011, Claudia Poccia, former president of Avon’s Mark business, was named president and CEO of Gurwitch Products. Soon after, Scott Widro, former vice president of manufacturing and materials management, Chanel, joined Gurwitch as executive vice president of operations and supply chain. In September, Kim Waite, former head of global public relations for the Mark division of Avon was appointed vice president of global communications, Gurwitch.
In February 2011, Artistry participated in exclusive gift bags that went to 80 celebrities attending the 2011 Grammys. Artistry was also once again the official skin care and cosmetics sponsor of the Miss America Organization and pageant.
In April, Artistry launched an intensive skin care renewing facial peel with a mushroom enzyme that’s billed as a convenient, at-home alternative to acid-based peels and which it says rivals benefits experienced from professional treatments.
Clearly, Alticor is on a winning track again this year, both with Gurwitch and with Amway. In June, the direct seller made history as it broke the billion dollar mark in a single month for the first time in the company’s 52-year history. Sales increased in nine of the company’s top 10 markets during the month, with double-digit growth recorded in China, Korea, India, Thailand, Taiwan and Ukraine.
Ada, Michigan
www.amway.com
Beauty Sales:
$ 5.7 billion (estimate)
Corporate Sales:
$9.2 billion (estimate)
Key Personnel:
Steve Van Andel, chairman; Doug DeVos, president; Claudia Poccia, president and chief executive officer, Gurwitch Products.
Major Beauty Brands/Products:
Artistry Cosmetics, Laura Mercier, RéVive, Tolsom, Body Series, Satinique.
New Products:
This 3-well reusable compact manufactured for Laura Mercier by HCT allows users to simply pop colors in and out for customizable eye/lip/cheek palettes. |
Comments:
Alticor, the parent company of Amway Corporation, Access Business Group LLC and Alticor Corporate Enterprises (including Gurwitch Products), plowed through a recovering global economic downturn, reporting strong global sales, up 9.5% to $9.2 billion in 2010, marking the company’s 10th year of sales increases in the last 11 years. As with other Top 20 companies, mass-market products sold through Amway (direct sell and online) and prestige items sold in department stores combined for the healthy revenues.
In May 2010, Internet Retailer’s annual Top 500 Guide to the web ranked Amway Global (the North American affiliate of Amway Corp) No. 1 in the Health & Beauty category for the seventh consecutive year, and 27th in overall web sales.
In November 2010, Amway launch its Artistry Reflective Beauty Trend Colour Collection created in collaboration with makeup artist Frances Hathaway.
With renewed consumer interest in the prestige market, Gurwitch launched full speed ahead to solidify a leading position with best-selling Laura Mercier and RéVive brands. Key to expansion was the injection of new, top tier management.
In January 2011, Claudia Poccia, former president of Avon’s Mark business, was named president and CEO of Gurwitch Products. Soon after, Scott Widro, former vice president of manufacturing and materials management, Chanel, joined Gurwitch as executive vice president of operations and supply chain. In September, Kim Waite, former head of global public relations for the Mark division of Avon was appointed vice president of global communications, Gurwitch.
In February 2011, Artistry participated in exclusive gift bags that went to 80 celebrities attending the 2011 Grammys. Artistry was also once again the official skin care and cosmetics sponsor of the Miss America Organization and pageant.
In April, Artistry launched an intensive skin care renewing facial peel with a mushroom enzyme that’s billed as a convenient, at-home alternative to acid-based peels and which it says rivals benefits experienced from professional treatments.
Clearly, Alticor is on a winning track again this year, both with Gurwitch and with Amway. In June, the direct seller made history as it broke the billion dollar mark in a single month for the first time in the company’s 52-year history. Sales increased in nine of the company’s top 10 markets during the month, with double-digit growth recorded in China, Korea, India, Thailand, Taiwan and Ukraine.