Slideshows

Ultra Violet Beauty

The blue-based purple looks modern and bold on these beauty products and packaging.

By Marie Redding, Associate Editor 12.28.17

These beauty brands are already using the Pantone 2018 Color of the Year -- Ultra Violet.

The blue-based purple might soon be spotted on eyes, lips, hair -- and packaging.

See the trendy products in the slideshow above.

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Slideshow: Ultra Violet Color Palettes To Inspire Package Designers

Online Exclusive: Pantone’s Color of the Year 2018, Ultra-Violet, in Packaging