Marc Rosen designed the line’s glamorous packaging, which features tortoise-shell caps. (See close-ups of the elegant packaging in this story.)
The legendary Joan Collins attended the event - plus, actor Luca Calvani, fashion director at IO Donna Bruna Rossi, and Italian Vanity Fair’s Isabella Mazzitelli.
See photos from the launch party in the slideshow above.
Online Exclusive: Lucia Magnani Skin Care’s Glamorous Packaging, Designed by Marc Rosen