A Glamorous Launch Party for Lucia Magnani Skin Care

By Marie Redding, Associate Editor | March 31, 2017

VIP guests celebrated the launch in London at Harvey Nichols and the Italian Embassy.

Slideshow: Lucia Magnani Skin Care’s Launch

Marc Rosen, Lucia Magnani

Launch Party At The Italian Embassy

The crowded launch party, to celebrate Lucia Magnani Skin Care, at the Italian Embassy in London.

Guests Celebrate the Launch

(L) Roberta Farinola, project manager, GVM; Dr Nicola Castaldini, health director, Primus Forli Medical Center (R) Ettore Sansavini, president, GVM; Lucia Magnani; Marc Rosen.

VIP Guests

(L) Mariana Guerra, Lucia’s daughter; actor Luca Calvani (R) Lucia Magnani; Marc Rosen; Joan Collins.

An Elegant Display at Harvey Nichols

Lucia Magnani Skin Care on display, with glamorous shopping bags and boxes designed to match the collection.

Marc Rosen Associates

Marc Rosen; Felipe Sena, creative director, Marc Rosen Associates

A Glamorous Venue To Celebrate the Launch

Lucia Magnani; Ettore Sansavini, president, GVM, at Lucia Magnani’s Skin Care launch party at the Italian Embassy in London.

VIP Press

Italian Vanity Fair’s Isabella Mazzitelli; l’Espresso’s Giorgio Martelli; IO Donna’s Bruna Rossi

Lucia Magnani Skin Care made its debut at London’s stylish Harvey Nichols store in Knightsbridge on March 20th, 2017. The launch event was followed by a glamorous party in the ballroom at the Italian Embassy in London.

Marc Rosen designed the line’s glamorous packaging, which features tortoise-shell caps. (See close-ups of the elegant packaging in this story.)

The legendary Joan Collins attended the event - plus, actor Luca Calvani, fashion director at IO Donna Bruna Rossi, and Italian Vanity Fair’s Isabella Mazzitelli.

See photos from the launch party in the slideshow above.

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Online Exclusive: Lucia Magnani Skin Care’s Glamorous Packaging, Designed by Marc Rosen