So Many Masks, So Little Time

By Marie Redding, Associate Editor | December 27, 2016

All types of packaging, for different types of masks.

Slideshow: All Types of Masks

Caolion’s Pore Care Sleeping Mask

Camellia Sleeping Pack by Kicho

Exuviance Overnight Recovery Masque

Silver Premium Modeling Mask by Shangpree

Black Premium Modeling Mask by Shangpree

Caolion’s Bubble Mask: Pore Cleansing Blackhead O2

T.E.N. Cremor O2 Bubble Energizing Mask

Elizavecca Milky Piggy Carbonated Bubble Clay Mask

For Lips: A Lip Sleeping Mask by Laneige

Pore Tightening Memory Sleeping Pack by Caolion

For Feet: Holika Holika's Baby Silky Foot Peeling Mask

Good Night White Sleeping Mask by Mizon

Estee Lauder’s Advanced Night Repair Powerfoil Sheet Mask

La Mer’s Hydrating Facial Sheet Mask

Shiseido’s Benefiance Pure Retinol Revitalizing Sheet Mask

K-II’s Facial Treatment Sheet Mask

Sheet Mask Patches: Skyn Iceland’s Face-Lift-In-A-Bag

StarSkin’s Revitalizing Bio-Cellulose Second Skin Sheet Mask

Mizon M’s Revital Lime Wash-Off Mask

Instanatural’s Wash-Off Dead Sea Mud Mask

Peach & Lily’s Sheet Mask Set, Good Skin, Chubby Cheeks, Reset

The Face Mask trend is no doubt a win for some packaging suppliers. These products require all types of components, such as jars, tubes, foil packets - and even airless bottles.

Here’s a look at the different types of masks that are on the market now - and the packaging they’re in.

See the slideshow above. (Photo of woman applying a mask: Credit: Instagram, @jasmineregmi )

Standard Wash-Off Masks

The most standard type of face mask, the typical wash-off mask, is still around. These are usually either squeezed from a tube or scooped from a jar. If it’s a clay formula, the mask will likely harden a bit on the skin after a few minutes before the user rinses it off.

This type of mask is available now in many new types of formulations, giving consumers more options. Some brands are using unexpected ingredients and creating face masks that have a fresh new look and feel on the skin.

One example is Mizon’s Revital Lime Mask, a gel formulation, pictured in the slideshow above.

Another new launch is Instanatural’s Dead Sea Mud Mask, which claims to have anti-pollution benefits. It contains a slew of beneficial ingredients, including: minerals from Dead Sea mud, Organic Shea Butter, Jojoba Oil, Aloe Vera, Calendula Oil and Hickory Bark Extract. It is meant to use on the entire body.

Sheet Masks

Sheet masks are a product-infused sheet, made from cloth or foil, that is typically packaged in a foil packet to keep them moist. They’re the easiest type of mask to use - just lay the mask over your face, let the beneficial ingredients soak in for a few minutes, and remove.  

Sheet masks are either sold individually, or as a set. They will often target a specific skin concern or benefit, with claims such as “pore-reducer,” or they might be called “Detox” or “Relax,” encouraging consumers to try a variety.

Sleeping Masks

Sleeping Masks are another type of face mask, and as its name implies, this product is meant to leave on the skin all night, before rinsing off in the morning. These are usually packaged in tubes and jars.

A variety of Sleeping Masks are sold at Peach & Lily. (A few are shown in the slideshow above - and there’s even a Lip Sleeping Mask.)

Modeling Masks

Perhaps the latest trend in masks - and K-Beauty - is the Modeling Mask. Used for years in professional spas, this type of mask has recently become popular for at-home use.

Peach & Lily’s site describes them best, saying: “We here at Peach and Lily like to refer to these Modeling Masks as "rubber masks," because of their ability to transform from a gel-like substance to a thick, rubbery mask that seals moisture deep within.”

Modeling masks are a two-step process. Typically, the user will mix a gel with a collagen powder, then apply. (Collagen is likely continue to trend as a popular ingredient in beauty products in 2017, BTW.) The two products are usually packaged in packettes, and sold in a box.

There are even special bowls and spatulas being sold for the purpose of mixing modeling masks. (See this Antibacterial Gold Bowl & Spatula Set at Peach & Lily.)

Bubble Masks

Bubble Masks are another type of skin care treatment product, but they are similar to leaving a facial cleanser on your skin for a few minutes, or seconds, before rinsing it off. Packaged in jars, tubes, and even airless bottles with pumps, this type of face mask contains ingredients that cause the product to “bubble” or fizz on the skin when applied.

Leave on a few minutes to cleanse pores, then rinse. One example is Caolion’s Pore Cleansing Blackhead O2 Bubble Pack, which contains oxygen and active charcoal that says it “froths up” when applied.

What’s Next? Masks That Aren’t For the Face

Is the market for facial masks already saturated? Brands are already moving onto other body parts. Peach & Lily sells a Lip Sleeping Mask by Laneige, and a sheet mask for your feet by Holika Holika. See these (and more) in the slideshow above.

Read More

Online Exclusive: A Look at the Growing Face Mask Phenomenon