07.30.09
2008 Color Trends Explored at NJPEC Package OfThe Year Award Dinner
The New Jersey Packaging Executives Club’s (NJPEC) annual Package of the Year award dinner and exhibition was held in November at the Hanover Marriott, East Hanover, NJ.
Keynote speaker Linda Carroll, color insight manager for Ampacet, unveiled AmpaVision 2008, a directional, global palette of 16 influential packaging colors. The palette, based on global socio-economic trends and influences, is intended to provide guidance in creating compelling packaging for cosmetics, personal care products, food and other consumer goods. The color palette, derived from broad research into color influences, preferences and trends is intended to help users of color master batches to create aesthetically pleasing packaging that meets upcoming color preferences.
In addition to presenting the 2006 Package of the Year Award, the NJPEC Award ceremony included packaging excellence awards for outstanding Color Cosmetics, Fragrance, Food & Beverage, Personal Care, Promotional, Pharmaceutical and Graphics. Special awards were presented for Packaging Innovation, Technical Merit, Visual Impact, Marketing Impact, Students’ Choice and Best Use of Stock Packaging.
Here’s a look at the winners in the beauty segment:
Package of the Year
Bare Minerals Eye Liner Quad Kit for Bare Escentuals. Submitted by HCT Packaging.
Color Cosmetics, Gold
Bare Minerals Eye Liner Quad Kit for Bare Escentuals. Submitted by HCT Packaging.
Package of the Year
Bare Minerals Eye Liner Quad Kit for Bare Escentuals. Submitted by HCT Packaging.
Color Cosmetics, Gold
Bare Minerals Eye Liner Quad Kit for Bare Escentuals. Submitted by HCT Packaging.
Fragrance, Gold
Lucky Number 6 for Lucky Brand Jeans. Submitted by Hirschhorn + Young Graphics.
Lucky Number 6 for Men for Liz Claiborne Cosmetics. Submitted by Standwill Packaging.
Technical Merit
Sublimage for Chanel. Submitted by Chanel.
Personal Care, Gold
Sublimage for Chanel. Submitted by Chanel.
Best Use Of Stock Packaging
Pink Twinkle Fragrance for Club Libby Lu. Submitted by ABA Packaging.
Marketing Impact
Crayola Squeeze Squirt Hand and Body Soap for Berlin Packaging. Submitted by Emsar, Inc.
Students’ Choice
Deluxe Eye Shadows for Urban Decay. Submitted by HCT Packaging.
Graphics, Gold
Red Door Velvet for Elizabeth Arden. Submitted by Cartondruck, USA.
Promotional, Gold
Photo Box Promotion for NJPEC. Submitted by Hirschhorn + Young Graphics.