03.25.24
IFF announced Ana Paula Mendonça—who has dedicated her career to the advancement and commercialization of fragrance—has been named President of Scent, effective April 1.
Simon Herriott, current president of Health & Biosciences and Scent, will continue to lead IFF’s Health and Biosciences business unit.
Also, in related news, IFF recently promoted three perfumers to Vice President—Patricia Hidalgo, Joa Kim, and Birgit Sijbrands.
In Mendonça’s new role, she will lead IFF’s industry-leading Scent business unit, which includes fine fragrance, consumer fragrance, and fragrance ingredients. Mendonça will be based in New York City and remain part of IFF’s Executive Leadership Team.
“Ana’s vast experience in the fragrance industry—combined with her leadership in elevating and embedding our Commercial Excellence capability throughout our business units—have prepared her well to lead Scent,” said IFF CEO Erik Fyrwald.
“It is a critically important business, and under her direction, I am confident we will strengthen the leading innovation we bring to our customers to drive sustainable, profitable growth,” Fyrwald adds.
More About Ana Paula Mendonça
Since joining IFF in Brazil in 1996, Mendonça has held roles with increasing responsibilities in Scent, including president of fragrance ingredients and regional general manager of North America for consumer fragrances.Since December 2022, she has served as IFF’s senior vice president of Commercial Excellence, where she led the company’s global key account initiative, including IFF’s sales excellence program, commercial analytics, and digital enablement. These initiatives will continue under the leadership of the business unit leaders.
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Last year, Clariant purchased IFF’s Cosmetic Ingredients business unit, which IFF says optimized its portfolio strategy.Also last year, The Fragrance Foundation awarded IFF Master Perfumer the Lifetime Achievement Award.