03.13.24
Glossier beauty brand has renewed and expanded its partnership with the Women’s National Basketball Association (WNBA). This builds on the partnership that began in 2020.
As an Official Beauty Partner, Glossier will host tentpole events as well as launch more WNBA-themed content. The brand will also be featured across the WNBA’s social media platforms, channels and its media partners.
Glossier CEO, Kyle Leachy commented, “While we were the league’s first beauty partner, we’re thrilled to see athletes take up more space in beauty. Glossier and the WNBA share a similar spirit, aiming to disrupt the status quo and fueled by a shared passion for what we believe in: our values.”
This partnership started as a celebration of the extension of Glossier’s Body Hero line with a campaign in the 2020 WNBA Bubble season. The campaign featured WNBA legend Sue Bird and other players.
Glossier has continued to feature numerous WNBA athletes in national promotions and campaigns. Most recently, Izzy Harrison from the Chicago Sky, Diamond Miller and Natalie Achonwa from the Minnesota Lynx, Stephanie Soares from the Dallas Wings and Ariel Atkins from the Washington Mystics were featured in the Stretch Complexion campaign.
WNBA Commissioner Cathy Engelbert said, “This collaboration between powerful brands demonstrates that visibility and empowerment matter, and that there has never been a better time to support the multidimensional athletes of the WNBA.”
This partnership expanded to include courtside signage, content collaboration, influencer events at games and gifting products to players.
The WNBA also holds a partnership with Mielle as the league’s Official Textured Hair Care Partner. WNBA team the Seattle Storm named Youth To The People its Official Skincare Partner, and New York Liberty partnered with NYX.
As an Official Beauty Partner, Glossier will host tentpole events as well as launch more WNBA-themed content. The brand will also be featured across the WNBA’s social media platforms, channels and its media partners.
Glossier CEO, Kyle Leachy commented, “While we were the league’s first beauty partner, we’re thrilled to see athletes take up more space in beauty. Glossier and the WNBA share a similar spirit, aiming to disrupt the status quo and fueled by a shared passion for what we believe in: our values.”
This partnership started as a celebration of the extension of Glossier’s Body Hero line with a campaign in the 2020 WNBA Bubble season. The campaign featured WNBA legend Sue Bird and other players.
Glossier has continued to feature numerous WNBA athletes in national promotions and campaigns. Most recently, Izzy Harrison from the Chicago Sky, Diamond Miller and Natalie Achonwa from the Minnesota Lynx, Stephanie Soares from the Dallas Wings and Ariel Atkins from the Washington Mystics were featured in the Stretch Complexion campaign.
WNBA Commissioner Cathy Engelbert said, “This collaboration between powerful brands demonstrates that visibility and empowerment matter, and that there has never been a better time to support the multidimensional athletes of the WNBA.”
This partnership expanded to include courtside signage, content collaboration, influencer events at games and gifting products to players.
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Glossier recently entered Sephora, and Amazon MGM plans to adapt ‘Glossy’ into a TV Series.The WNBA also holds a partnership with Mielle as the league’s Official Textured Hair Care Partner. WNBA team the Seattle Storm named Youth To The People its Official Skincare Partner, and New York Liberty partnered with NYX.