02.27.24
Zotos Professional, a Henkel brand, is introducing three new haircare products in its Biotera lineup.
Last year, Biotera launched in Target stores—and in late 2022, the brand unveiled its scalp-friendly formulations.
The brand is introducing the new category, "scalp wellness" with three new "scalp-care" products.
The dual-action formulas are in bottles and tubes, with colorful logos to catch the consumer's eye—and differentiation is important for haircare packaging.
Michelle Ryan, Vice President of Brand Development, Zotos Professional, comments:
"As pioneers in haircare, Zotos Professional continues to elevate its consumer-centric product offerings that recognize the critical need for accessible scalp care. Biotera makes scalp health a ritual, with scalp-friendly formulas meeting affordability. Zotos Professional is leading the charge, boasting a nearly 100-year history of innovation in the haircare industry."
Biotera's Scalp-Care 2-in-1 Products
Biotera's scalp-friendly line includes:- 2:1 Scalp Scrub + Shampoo
- 2:1 Cool + Hydrate Balm
- 2:1 Protective Leave-In + Overnight Treatment